Touting Their Digital Chops, Old Media Invade NewFronts

This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining returning participants such as Conde Nast and The Wall Street Journal.Other newcomers for 2014 include Scripps Networks, National Geographic and Time Warner Cable, meaning at least 7 of the 20 companies taking part in the officially-sanctioned industry program fall squarely into the traditional media camp. This year also includes Vice, a big player in digital video that nonetheless originated with a print magazine and at this point is 20 years old. And more participants are expected to join, which could push the number of legacy TV and print brands even higher. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-25 00:00:00 UTC ]

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CNN takes a page from Facebook with autoplay video

With all the revenue flowing to digital video, it’s easy to see why CNN is prioritizing video views over pageviews. CNN.com’s video views nearly doubled over the past year, through a mix of short- and long-form clips. It’s also not shy about taking a page from Facebook’s autoplay feature. But... Continue reading at Digiday

[ Digiday | 2015-07-30 00:00:00 UTC ]
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Top editors at Gawker resign over deleted story

Two of Gawker's top editors resigned Monday after management deleted a story about an executive at Conde Nast who allegedly tried to book an escort. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-21 00:00:00 UTC ]
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Apple takes on Facebook with revamped news app

Media organisations including Guardian, ESPN, New York Times, Conde Nast and Hearst will produce content specifically designed for new service Apple revamped its news service on Monday, making a play to take on Facebook as the two tech giants court readers and publishers to be the top platform... Continue reading at The Guardian

[ The Guardian | 2015-06-08 00:00:00 UTC ]
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Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Facebook eats more of the web with 'Instant Articles' from Buzzfeed, NYT, and more

Facebook aims to speed up the delivery of news on the companys mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebooks iPhone app.People already share a lot of articles on Facebook, particularly on... Continue reading at PC World

[ PC World | 2015-05-13 00:00:00 UTC ]
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New York Times, BuzzFeed to Publish Directly to Facebook

Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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Media's Latest In-Demand Job: Platforms Editor

Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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PW Inks Archive Deal with NA Publishing

PW has struck a deal with NA Publishing that will result in the entire archive of 'Publishers Weekly' print magazine, some 750,000 pages, to be digitized. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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GIE Media Buys Into Cannabis Business

Acquisition of Cannabis Business Times adds to company’s assets in horticulture segment; print magazine on the way. The post GIE Media Buys Into Cannabis Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads

GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age

[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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Authors on the Air April 7, 2015: Dan Buettner

Dan Buettner, author of 'The Blue Zones Solution: Eating and Living Like the World’s Healthiest People' (National Geographic, 9781426211928), will appear on NBC's 'Nightly News' on Tuesday, April 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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Facebook Follows Netflix's Lead With Post-Play Videos

The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company

[ Fast Company | 2015-03-25 00:00:00 UTC ]
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Facebook and Publishers Take Cautious Approach to Content Tie-Up

The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
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Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age

[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Another Round of Web Redesigns Brought to You by 'Viewability'

Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we... Continue reading at Advertising Age

[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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Apple Runs First Watch Ads: 12 Pages in Vogue

The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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How three Harvard students created Her Campus, a media company profitable from day one

They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
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Porter’s Lucy Yeomans: ‘It’s all about the woman, listening to her, asking her what she wants’

The magazine editor on integrating print with technology, avoiding the hard sell, and why it’s fine for covers to show a few wrinklesIt seemed, at the time, an odd move. While old media print companies were scrambling to improve their digital offerings and wondering whether their print titles... Continue reading at The Guardian

[ The Guardian | 2015-02-09 00:00:00 UTC ]
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