This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining returning participants such as Conde Nast and The Wall Street Journal.Other newcomers for 2014 include Scripps Networks, National Geographic and Time Warner Cable, meaning at least 7 of the 20 companies taking part in the officially-sanctioned industry program fall squarely into the traditional media camp. This year also includes Vice, a big player in digital video that nonetheless originated with a print magazine and at this point is 20 years old. And more participants are expected to join, which could push the number of legacy TV and print brands even higher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
The American Society of Magazine editors today unveiled the winners of its second-ever Digital Ellies awards. Conde Nast's Epicurious took the award in the General Excellence category as well as top honors in the category of Interactive Tool. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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