Scholastic is featuring its first ever TV ads for Liz Pichon's Tom Gates series next week,... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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Scholastic UK has acquired two middle-grade books from TV personalities and Diversity dance collective members Ashley and Jordan Banjo. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 02:08:16 UTC ]
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Tom Knight, senior v-p of sales at HarperCollins Christian Publishing and HarperCollins Focus, is retiring at the end of the year. He will be replaced by Dan Van Gorp, currently director of independent retail sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-30 04:00:00 UTC ]
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Cost cuts improved Scholastic's bottom line in the first quarter, but sales at book fairs and book clubs tumbled during the period, and are expected to remain low in the current quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Scholastic UK has acquired Striking Out, a novel for children based on the life of footballer Ian Wright. The title is written by Wright in partnership with Musa Okwonga. Continue reading at The Bookseller
[ The Bookseller | 2020-09-15 21:16:33 UTC ]
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Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:59:22 UTC ]
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Bonnier Books UK's Templar imprint has acquired cartoonist Tom Gauld's first picture book, The Little Wooden Robot and the Log Princess. Continue reading at The Bookseller
[ The Bookseller | 2020-09-11 04:10:24 UTC ]
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Richard Osman's first fiction title has risen to the top of last week's jam-packed publication schedule to become by far the fastest-selling début crime novel since BookScan records began. Continue reading at The Bookseller
[ The Bookseller | 2020-09-08 10:44:31 UTC ]
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Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
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Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 11:12:41 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 21:53:02 UTC ]
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The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 18:21:30 UTC ]
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The former defense secretary laments that America has let its nonmilitary powers atrophy. Continue reading at The Washington Post
[ The Washington Post | 2020-07-24 12:00:00 UTC ]
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Scholastic has reported a 10% revenue drop for the fiscal year to end May 2020, to $1.49bn, with an overall loss of $88.5m, after Covid-19 battered its fourth quarter. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 06:25:19 UTC ]
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The Covid-19 pandemic led to a 40% decline in fourth quarter revenue at Scholastic and an operating loss of $46 million. The company said it expects a "slower than normal start" to the upcoming school year, and believes it will end the current fiscal year with revenue "slightly below" fiscal 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Puffin has revealed it has chosen Adam Larkum to be the illustrator of Captain Tom’s forthcoming picture book for young readers. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 13:03:42 UTC ]
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Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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When the pandemic shut down U.S. schools nationwide in March, Scholastic Corp. immediately offered a free online learning hub for millions families with kids Continue reading at ABC News
[ ABC News | 2020-07-05 14:03:09 UTC ]
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After months of reading only coronavirus-related research, Gates is back to enjoying a good book and binging a good show every now and then. Yesterday Microsoft founder and philanthropist Bill Gates sat down with Fast Company’s editor-in-chief Stephanie Mehta to talk about a range of topics... Continue reading at Fast Company
[ Fast Company | 2020-07-01 07:10:17 UTC ]
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