The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of WNYC's "On The Media" podcast, a former contributor to Washington Post Magazine and AdAge and a columnist for Folio:. “And no wonder because it’s such a quixotic undertaking.” But regardless of the time and effort, the mission for Garfield and his co-organizers—Rebecca Winthrop, senior fellow and director of the Center for Universal Education; Yoram Wind, Lauder Professor Emeritus and Professor of Marketing at the Wharton School; and Sterling Speirn, CEO of the National Conference on Citizenship—was simple: create the biggest media campaign ever undertaken and then change civic participation norms on a grand scale. Responding to the growing loss of trust in democracy, which is supported by several data points that the project has been using to guide the campaign, the first phase of the Purple Project is a 30-day-long branding effort. Taking place over the month of November, the campaign will aim to get the Purple brand and mission statement in front of every American citizen, whether that is through an editorial story in a magazine, a logo on a milk carton or messaging within a video game. “We’re branding American democracy,” he says. “We just want citizens to get a moment to fall... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
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The International Academy of Digital Arts & Sciences announced its 16th annual Webby Award winners this week, honoring “the best of the web” among internet sites, interactive advertising & media, online film & video and mobile & apps. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Authors have called for the Carnegie Medal to offer two separate awards. The medal, which is... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Apple shot back at critics and the Justice Department late Thursday, denying claims that it colluded with publishers to keep the price of ebooks artificially high. Even more interesting? The Cupertino, Calif. company took a veiled shot at Amazon, saying its actions were necessary to break up the... Continue reading at Betanews
[ Betanews | 2012-04-14 00:00:00 UTC ]
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Bloomberg Businessweek is testing a question: How well can magazine content work on the iPhone? Magazine companies have jumped feet first into the iPad marketplace, attracted to the idea that a lean-back medium like magazines would work well in a lea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-12 00:00:00 UTC ]
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Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week
[ Media Week | 2012-04-11 00:00:00 UTC ]
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YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards, known familiarly as the Ellies. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York
[ Crains New York | 2012-04-03 00:00:00 UTC ]
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Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week
[ Media Week | 2012-03-30 00:00:00 UTC ]
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Despite its many bells and whistles, Apple’s new iPad 3 has been the subject of complaints since the device’s March 16th release date. Most recently, Mashable noted that magazines have a poor appearance on the iPad 3’s high-resolution screen. The reason is relatively simple. The magazines are... Continue reading at AdWeek
[ AdWeek | 2012-03-26 00:00:00 UTC ]
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Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller
[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York
[ Crains New York | 2012-03-25 00:00:00 UTC ]
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Best known for The Song of Bernadette (1941), which was turned into an Oscar-winning movie, Jewish writer Franz Werfel (1890–1945) was also the author of one of the most popular Book-of-the-Month Club titles ever, The Forty Days of Musa Dagh. First released in 1933, the work is a historical... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
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The Booksellers Association is calling for publishers to nominate titles for the Independent... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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The Publishers Association is calling for the government to abolish the 20% VAT rate on ebooks... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Library campaigners have called on MP Ed Vaizey to ensure libraries are run more efficiently... Continue reading at The Bookseller
[ The Bookseller | 2012-03-12 00:00:00 UTC ]
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Luis J. Rodríguez ('Always Running') has a new memoir, 'It Calls You Back,' about his mistakes, and his father's.Luis J. Rodríguez has been called "a superhero in Chicano literature" for his steady output of poems, fiction and above all for "Always Running," his classic 1993 memoir about... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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