Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But as an ever-increasing number of parents express concern about the amount of time their children are spending in front of screens—as well as the content they're exposed to—a new crop of magazine publishers are sensing an opportunity to build their brands and engage the next generation of readers, as well as their parents, with print media. In January, London-based Dennis Publishing, which brought its UK newsweekly The Week across the Atlantic with a U.S. edition in 2001, announced that it's following suit with an American version of The Week Jr., its kids-focused offshoot which launched in the UK in 2015 to "stunning success," the company says. For Dennis, the launch represents another subscription line for The Week, whose primary source of revenue is its readers. But aimed at children aged 8 to 14, it's also a means of familiarizing a new generation of readers with the brand at a point in their lives when the amount of time they spend reading for fun typically begins to decline, says CEO Kerin O'Connor. "The Week Junior helps to stop that process from taking place, so [age] 8 feels like the natural onset," O'Connor tells Folio:. "When they get to 14, they’re likely to be getting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
News tagged with:
#experience producing
#received interest
An epic treehouse, a Loch Ness Monster adventure, Indigenous water protectors, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-03 14:54:12 UTC ]
More news stories like this | News stories tagged with:
#book deals
#children's book
#children’s book
Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client roster, expand its portfolio of global business partners and solidify the agency's creative reputation. Barnes comes to Red Antler from Digitas, where he... Continue reading at AdWeek
[ AdWeek | 2024-04-01 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes
She became an award-winning author of children’s books and young-adult novels despite debilitating health issues and the murder of her father. Continue reading at The New York Times
[ The New York Times | 2024-03-27 20:06:57 UTC ]
More news stories like this | News stories tagged with:
#kate banks
#award-winning author
Twintuition, Mister Rogers poetry, dragon school, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-03-27 15:19:32 UTC ]
More news stories like this | News stories tagged with:
#book deals
#children's book
These 24 picture book, young reader, and young adult books are the finalists for this year's Barnes & Noble Children's and Young Adult Book Awards. Continue reading at Book Riot
[ Book Riot | 2024-03-27 13:10:40 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#young reader
#adult book
#barnes
A reading list about inspiring figures, empowerment and intersectional stories to help kids navigate the world. Continue reading at HuffPost
[ HuffPost | 2024-03-27 09:45:24 UTC ]
More news stories like this | News stories tagged with:
#children read
#reading list
Results of a new study presented at Leipzig Book Fair show young Germans reading more but later, buying fewer books but at higher prices. The post At Leipzig Book Fair: Young Germans’ Engagement With Books and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-25 20:27:54 UTC ]
More news stories like this | News stories tagged with:
#reading appeared
#higher prices
#book fair
Many trade visitors packing for the Bologna Children's Book Fair will be at conference sessions in the 'International Kids Licensing Days' series. The post Children’s Book Rights: Bologna’s Fourth ‘Kids Licensing Days’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-22 21:31:02 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#post children
#conference appeared
#book rights
#book fair
#children’s book
#children's book
Nobel laureate Jon Fosse's sense for 'what it’s like for a child to familiarize themselves with world,' says Giona Winje, infuses the books coming to Bologna. The post Children’s Book Rights: Jon Fosse’s Kids’ Books Go to Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-22 20:31:00 UTC ]
More news stories like this | News stories tagged with:
#books coming
#bologna appeared
#post children
#book rights
#jon fosse
#children’s book
The eight indie presses that made PW’s fast-growing list for 2023 thrived in a challenging business environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie presses
#made pw
Pout-Pout Fish's Easter, choose your own Oregon trail, pies with the secrets of the universe, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-20 15:02:36 UTC ]
More news stories like this | News stories tagged with:
#book deals
#children's book
One of my duties every single day as an author, journalist, and constituent, is to read. I study the written word the way a football coach studies football games. I don’t read for pleasure just like a football coach doesn’t attend games to zone out. As much as I’d like to avoid it, I have […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-11 11:48:51 UTC ]
More news stories like this | News stories tagged with:
#book writer
#single day
#written word
#children’s book
March 2024's new children's book releases include stories about growing up Deaf, grappling with mental illness, housing Korean War refugees, and more. Continue reading at Book Riot
[ Book Riot | 2024-03-08 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#mental illness
#children's book
Ramadan with Curious George, a princess academy, Snoopy saves the day, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-06 16:15:39 UTC ]
More news stories like this | News stories tagged with:
#book deals
#curious george
#children's book
For a few days in October 2023, the capital of the science fiction world was Chengdu, China Continue reading at ABC News
[ ABC News | 2024-02-29 02:54:58 UTC ]
More news stories like this | News stories tagged with:
#science fiction