Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But as an ever-increasing number of parents express concern about the amount of time their children are spending in front of screens—as well as the content they're exposed to—a new crop of magazine publishers are sensing an opportunity to build their brands and engage the next generation of readers, as well as their parents, with print media. In January, London-based Dennis Publishing, which brought its UK newsweekly The Week across the Atlantic with a U.S. edition in 2001, announced that it's following suit with an American version of The Week Jr., its kids-focused offshoot which launched in the UK in 2015 to "stunning success," the company says. For Dennis, the launch represents another subscription line for The Week, whose primary source of revenue is its readers. But aimed at children aged 8 to 14, it's also a means of familiarizing a new generation of readers with the brand at a point in their lives when the amount of time they spend reading for fun typically begins to decline, says CEO Kerin O'Connor. "The Week Junior helps to stop that process from taking place, so [age] 8 feels like the natural onset," O'Connor tells Folio:. "When they get to 14, they’re likely to be getting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Nurturing homegrown talent and publishing outstanding original works are the main goals at China Children’s Press & Publication Group (CCPPG) this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Hachette Children’s Group (HCG) will next year publish a page in adult titles from The Orion Publishing Group asking the reader to encourage children to read. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
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NEW YORK – ESPN The Magazine took home Folio:’s first-ever Magazine of the Year Award. The magazine was selected for it’s consistent coverage of stories and controversies that transcend the sports industry and relate to a much broader audience, as well as for its graphic covers and designs. “We... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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While the number of indie bookstores around the country continues to grow, so too does one of the strongest segments of the books category, children's. NPD Books offered the latest stats and trends to watch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-21 00:00:00 UTC ]
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The contradictions embodied in the folk symbol of the witch captured the attention of Sally Yan, founder and editor-in-chief of 11-year-old publishing company Beijing Dandelion. “The witch is a popular figure in Western classics: sometimes as the protagonist; other times, in the periphery. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Eleven years ago, in 2007, China Children’s Press & Publication Group (CCPPG) participated in the Bologna Book Fair for the first time. Their booth in Hall 29 was small, shabby, and minimally decorated and very few visitors dropped by. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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“Helping every kid to become a book lover” is the motto at Thinkingdom Children’s Books, which was established in 2002 to translate classic and award-winning children’s books. Less than one year later, it published two well-known authors: Tetsuko Kuroyanagi (Totto-Chan: The Little Girl at the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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This publishing house is embarking on a major, and unique, transformation of its publishing program and editorial mind-set. For president Li Xueqian of CCPPG, current changes in the industry demand an aggressive move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Hunan Juvenile steadfastly pursues its goal to be “a kid’s best friend” by introducing quality content from far and near. Last year, the 36-year-old publisher released more than 600 new titles, including originals such as China’s Silk Road picture books, literature titles such as Tang Sulan’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The experiential brand offers plenty of fodder for publishers trying to innovate. The post Pop-Up Magazine Rethinks the Definition of Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-24 00:00:00 UTC ]
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A quick survey conducted by Beijing-based Bookdao for this PW report has identified 10 of the largest children’s book publishers in China, based on their consolidated revenues. Here is the list in alphabetical order. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Established in 1952, Juvenile & Children’s Publishing House was China’s first professional children’s publisher and is part of the much larger Shanghai Century Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Though describing the massive Chinese children’s book market is as easy as A, B, C (amazing, booming, crowded), explaining the forces behind its growth may take more than 1, 2, 3—but that is still a very good way to start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Located in Beijing’s central business district, the two-story Juvenile & Children Reading Experience Wonderland is a full-fledged subsidiary of China Children’s Press & Publication Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Striving to uphold its stated mission to be “a kid’s best friend,” Hunan Juvenile & Children’s Publishing House has been on a 35-year journey to assemble the best children’s materials from near and far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The Chinese home of Cipollino, Pippi Longstocking, Le petit Nicolas, and Tintin, China Children’s Press & Publication Group is the largest publisher in terms of output in the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Beijing Dandelion Children’s Book House grew from three full-time staff (counting founder and editor-in-chief Sally Yan) in 2007 to eight within a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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With its 2016 sales accounting for at least 7.5% of the Chinese children’s book market, Zhejiang Juvenile & Children’s Publishing House is the indisputable #1 children’s publisher in the country, a position it has occupied for the past 14 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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