To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But as an ever-increasing number of parents express concern about the amount of time their children are spending in front of screens—as well as the content they're exposed to—a new crop of magazine publishers are sensing an opportunity to build their brands and engage the next generation of readers, as well as their parents, with print media. In January, London-based Dennis Publishing, which brought its UK newsweekly The Week across the Atlantic with a U.S. edition in 2001, announced that it's following suit with an American version of The Week Jr., its kids-focused offshoot which launched in the UK in 2015 to "stunning success," the company says. For Dennis, the launch represents another subscription line for The Week, whose primary source of revenue is its readers. But aimed at children aged 8 to 14, it's also a means of familiarizing a new generation of readers with the brand at a point in their lives when the amount of time they spend reading for fun typically begins to decline, says CEO Kerin O'Connor. "The Week Junior helps to stop that process from taking place, so [age] 8 feels like the natural onset," O'Connor tells Folio:. "When they get to 14, they’re likely to be getting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Children’s Books Edition: L’École des Loisirs’ New ‘House of Stories’

The Paris bookstore Chantelivre, owned by publisher L’École des Loisirs, has opened a 'House of Stories' where kids engage with narratives. The post Children’s Books Edition: L’École des Loisirs’ New ‘House of Stories’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-29 12:25:13 UTC ]
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Lit Agent Landscape Diversifies Some as Anxieties over Book Business Grow

The results of this year's Association of American Literary Agents biannual membership survey indicate that the agency sector of the book business is diversifying, but is still predominantly white, and issues including burnout and unequal pay remain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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The White Review literary magazine ceases publishing

A statement cited increased costs and removal of UK state funding as the magazine, which featured writers including Paul Murray, Caleb Azumah Nelson and Sally Rooney, is to consider its future Literary magazine the White Review will not be published “for an indefinite period” according to a... Continue reading at The Guardian

[ The Guardian | 2023-09-26 09:06:39 UTC ]
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Leading Christian Authors Look to Little Readers

Christian-living megaselling authors, renowned Bible scholars, Christian fiction stars, and more are eager to open the doors to faith for little ones with new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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How to Get Free Ebooks on ‘Stuff Your E-Reader’ Day (2023)

No matter what device you read ebooks on, there are thousands of free romance titles available this week. Continue reading at Wired

[ Wired | 2023-09-20 11:00:00 UTC ]
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Publishers are using online job boards to diversify revenue streams

Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday

[ Digiday | 2023-09-14 15:29:34 UTC ]
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Children's Booksellers Anticipate Happy Holidays

In the run-up to the holiday season, we asked a number of booksellers about the children's and YA titles they expect to fly off their shelves, from publishers large and small. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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The Paris Review Wins 2023 Whiting Literary Magazine Prize

“We are thrilled to announce that The Paris Review has won a 2023 Whiting Literary Magazine Prize.” Continue reading at The Paris Review

[ The Paris Review | 2023-09-13 14:10:36 UTC ]
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Suzanne Murphy Leaves HarperCollins, Liate Stehlik Adds Children's to Purview

Stehlik, president and publisher of the Morrow Group, will now also serve as president and publisher of HarperCollins Children’s Books, among other executive changes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Uplifting Writers and Readers: ACFW 2023 In Photos

A selection of photos recapture the 2023 American Christian Fiction Writers conference, which took place in St. Louis from August 24-27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Here are the winners of the 2023 Whiting Literary Magazine Prizes.

Today, the Whiting Foundation announced the winners of its sixth annual Literary Magazine Prizes, honoring “seven print and digital magazines that are among the most distinctive and lively publications at the forefront of American culture.” This cycle, each winner will be granted $20,000 in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-12 12:00:56 UTC ]
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2023 Whiting Literary Magazine Prize Winners Announced

'Guernica,' 'Mizna,' 'Orion,' the 'Paris Review,' the 'Los Angeles Review of Books,' 'n+1,' and 'Oxford American' are the winners of this year's Whiting Literary Magazine Prizes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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12 Of The Best New Children’s Books Out September 2023

September children’s book releases include many lovely books about activism, community, hope, and celebrating identity. Continue reading at Book Riot

[ Book Riot | 2023-09-08 10:32:00 UTC ]
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Growing Up in a Chinese Restaurant in Atlantic City

Jane Wong’s memoir Meet Me Tonight in Atlantic City is a feast of a book. It’s about hunger—the hungers of the body, of addiction, of history. Brilliant, gutting, and funny, she writes with such range about growing up in her family’s Chinese restaurant in Atlantic City as their reach for the... Continue reading at Electric Literature

[ Electric Literature | 2023-08-31 11:00:00 UTC ]
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Richard Ekstract, Magazine Publisher With Link to Warhol, Dies at 92

He was promoting a new trade journal, Tape Recording, when he lent a video recorder to Andy Warhol, who used it to make a classic work with Edie Sedgwick. Continue reading at The New York Times

[ The New York Times | 2023-08-30 19:10:43 UTC ]
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PRH: 9-Percent International Revenue Gains, January-June

Between January 1 and June 30, Penguin Random House saw its international revenues rise by 9 percent year over year, to €2.1 billion. The post PRH: 9-Percent International Revenue Gains, January-June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-30 13:08:32 UTC ]
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This course examines the dark realities behind your favorite children's stories

A lecturer in English literature gets her students to examine children’s books through the lens of race, class and sexuality. Continue reading at The Conversation

[ The Conversation | 2023-08-29 12:24:41 UTC ]
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Libby is making it easier to access magazines for free with a supported library card

A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget

[ Engadget | 2023-08-28 17:00:30 UTC ]
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Devotionals for Children: A Faith-Based Teaching Tool

Short, faith-based content that can be approached one day at a time is a winning combination for young readers, according to religion publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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‘It’s like comfort eating’: why readers are hungry for Colleen Hoover

Colleen Hoover’s novels took the top six places on last year’s New York Times bestseller list, while in the UK she rivals Richard Osman as the biggest author in recent times. How has she done it?The first Colleen Hoover book I read was It Ends With Us, and when I opened it on the tube, I saw... Continue reading at The Guardian

[ The Guardian | 2023-08-19 10:00:17 UTC ]
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