TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana Rosen, Grossman notified staffers Tuesday that Viktoria Degtar is joining the company as chief revenue officer, overseeing all sales teams starting next week. Degtar previously worked with Grossman at Bloomberg, where she spent four years, most recently based out of London as the head of sales and marketing for Europe, the Middle East and Africa. Prior to that, Degtar was the VP of sales at HuffPost. She'll remain based in London through July 2020, Grossman said, "to help build 'local' infrastructures internationally." Additionally, three new execs have been promoted or hired to lead Time's marketing team:  [caption id="attachment_170619" align="alignright" width="150"] Susanna Schorbsdorff[/caption] Chief partnerships officer Susanna Schrobsdorff is now taking on two roles: SVP of partnerships and executive editor of the magazine. Schrobsdorff has nearly 17 years of experience at Time, primarily on the editorial side and split across two different tenures. She spent eight years in the 1990s as newsdesk editor, primarily based in Europe, then rejoined as assistant managing editor in 2010 after intermittent stops at Newsweek and NBC Universal.  "In her new role, [Schrobsdorff] will... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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Other Publishing stories related to: 'TIME Names New Sales, Marketing Leads | People on the Move'


Ladybird reshapes for digital market

Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: “In the past Ladybird... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Print book sales continue to fall

Written By: Philip Stone Publication Date: Tue, 29/03/2011 - 15:50 Book sales slipped for the fourth week in a row last week, and were down more than £3.3m last year, according to Nielsen BookScan data. A total of £24.2m was spent on printed books at UK retail outlets in the seven days to 26th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Desmond's magazine sale called Project Odyssey

Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. Continue reading at Media Week

[ Media Week | 2011-03-28 00:00:00 UTC ]
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Sales and profit up at Jonathan Goodman

Publication Date: Fri, 25/03/2011 - 08:44 Profit before tax at Jonathan Goodman Publishing, the parent company of Carlton Books Ltd and Andre Deutsch Ltd, has increased by 72% to £1.6m. The figures, for the year to end December 2010, also show that turnover is up 6% to £15.8m. In a statement,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Free ‘key driver’ in ebook sales

Written By: Lisa Campbell Publication Date: Thu, 24/03/2011 - 09:36 Sampling free content is inspiring customers to buy ebooks, with a fifth of UK readers citing it as the primary reason for purchase, according to new research. Surveys by Book Marketing Limited (BML) and Bowker Publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Trade publishers say ebook sales will not reach 10% until 2012

Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BML’s annual Books & Consumers Conference. The... Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Tablet Market Expands With New Competitors

RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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BBC boosts bookshop sales by "almost £500,000"

Written By: Philip Stone Publication Date: Wed, 23/03/2011 - 15:49 The BBC's "Faulks on Fiction" and "My Life in Books" series have boosted book sales by almost £500,000, Nielsen BookScan data indicates. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Printed book sales slump to new 2011 low

Written By: Philip Stone Publication Date: Tue, 22/03/2011 - 15:36 Spending on printed books in the UK slumped for a third consecutive week to a new 2011 low, with this week's number one the lowest-selling top title for more than seven years. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Hachette Livre US ebook sales nearly 25% of total

Written By: Barbara Casassus Publication Date: Mon, 21/03/2011 - 11:26 E-book sales by Hachette Livre in the United States are in line with the national average, according to the group's chairman and c.e.o. Arnaud Nourry. He told the Buzz Média service of the French daily Le Figaro that ebooks... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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In Paperbacks, Big Names on Top: Facts & Figures 2011

It's the Stieg Larsson show in 2010 paperback bestsellers. The first two books of his enormously successful trilogy racked up sales of more than 10,942,000 in their mass market and paperback editions. That's more than the combined sales of two other stellar sellers—James Patterson and Nora... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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The New York Times Unveils Paywall Plan

The New York Times today introduced its new digital subscription plan for charging the heaviest users of its site. The plan takes effect with readers in Canada today, and in the U.S. and the rest of the world on March 28. The plan offers three digital subscription plans across a variety of devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-18 00:00:00 UTC ]
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WBN titles receive major sales boost

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[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Orange offers 23k ebooks for sale via Android app

Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 06:47 Orange has launched an ebook app for Android, with a "one-click buy" system which directly bills a user's Orange account. But the app will not be available on Apple's iPhone or iPad devices at the same time because of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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World Book Day books top charts but sales are down on last year

Written By: Philip Stone Publication Date: Tue, 15/03/2011 - 15:56 Sales of the six £1 World Book Day books fell 36% week-on-week, to 159,000 copies sold—a figure down 9% on the comparative week last year—but they nonetheless continue to dominate the sharp end of this week’s Official UK Top... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Revived indie sees £600k sales

Written By: Lisa Campbell Publication Date: Mon, 14/03/2011 - 15:55 The revived independent retailer Watkins Books has achieved £600,000 in revenue in the first 12 months of business. American businessman Etan Ilfeld bought the 110-year-old bookseller on London's Cecil Court after it fell into... Continue reading at The Bookseller

[ The Bookseller | 2011-03-14 00:00:00 UTC ]
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Bethan Roberts moves from Serpent's Tail to Chatto

Written By: Graeme Neill Publication Date: Mon, 14/03/2011 - 15:38 Bethan Roberts has moved from Serpent's Tail to Chatto and Windus after the Random House imprint bought her latest novel, inspired by the life of E M Forster. Senior editor Poppy Hampson bought world rights to My Policeman from... Continue reading at The Bookseller

[ The Bookseller | 2011-03-14 00:00:00 UTC ]
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IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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