Time Inc. said to spurn takeover bid

Investors Edgar Bronfman Jr. and Ynon Kreiz made a takeover approach for Time Inc. in recent months, but were rebuffed by the iconic magazine publisher, according to a person familiar with the... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2016-11-29 00:00:00 UTC ]

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A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Has Magazine Media Finally Figured Out Its Path Forward?

What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
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The Onion gets a new owner

Great Hill Partners, a private equity firm, bought The Onion from Univision Communications Inc. Plus, the firm bought several other Gawker Media properties, including Gizmodo, Deadspin and Jezebel, to Great Hill Partners. Great Hill Partners has enlisted veteran digital editor Jim Spanfeller to... Continue reading at Advertising Age

[ Advertising Age | 2019-04-09 00:00:00 UTC ]
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Tribune Publishing deal to sell itself to McClatchy is off

Tribune Publishing Co. has terminated negotiations to sell itself to fellow newspaper company McClatchy Co., a person familiar with the matter said Thursday. The decision, reached by the Tribune Publishing board Thursday, followed several months of negotiations with McClatchy. The source said... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
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Lee Enterprises Reverses Course, Un-Hires New Publisher After Tweets Surface

[caption id="attachment_137853" align="alignright" width="150"] Paul McArthur[/caption] That was fast. A day after announcing the hiring of GateHouse Media senior VP Paul McArthur as regional publisher overseeing four Montana-based news outlets, Lee Enterprises has reversed its decision,... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Why the Pivot to Video Will Prevail

There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs.... Continue reading at AdWeek

[ AdWeek | 2017-12-25 00:00:00 UTC ]
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Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at Advertising Age

[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Uber President and Former Target CMO Jeff Jones Quits Amid Turmoil

Uber Technologies President Jeff Jones is quitting after less than a year, amid multiple controversies engulfing the ride-hailing company.The scandals range from allegations of sexual harassment and a toxic work culture to the combative behavior of Chief Executive Officer Travis Kalanick. After... Continue reading at Advertising Age

[ Advertising Age | 2017-03-20 00:00:00 UTC ]
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Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-01 00:00:00 UTC ]
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‘Prescient’ fiction at William Heinemann/Hutchinson showcase

Fiction presaging the turbulent political currents of recent months, and exploring the role of the novelist and storytelling in society, was in evidence at the William Heinemann, Hutchinson and Windmill 2017 fiction showcase. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Full-time writers slam celebrity book trend

Children’s authors have hit out at the slew of celebrity book deals struck in recent months, warning that full-time fiction writers are struggling while famous people attract big advances and sizeable marketing budgets. Continue reading at The Bookseller

[ The Bookseller | 2017-02-06 00:00:00 UTC ]
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Facebook really, really wants to work with journalists

In recent months, a lot of ink was spilled to criticize Facebook’s role in the dissemination of news, especially related to the past U.S. presidential election. On Wednesday, the company announced a new suite of initiatives aimed at improving its collaboration with journalists and media... Continue reading at PC World

[ PC World | 2017-01-12 00:00:00 UTC ]
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Facebook Expands Instant Articles to Help Users Discover More of the Publisher's Content

In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek

[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Time Inc. said to spurn takeover bid

Investors Edgar Bronfman Jr. and Ynon Kreiz made a takeover approach for Time Inc. in recent months, but were rebuffed by the iconic magazine publisher, according to a person familiar with the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2016-11-29 00:00:00 UTC ]
More news stories like this


NBC Universal Makes Another $200 Million Investment in BuzzFeed

Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age

[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
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Country Spotlight: Singapore: Literary Publishing

Singapore literature, or Sing lit as it is known locally, is getting hot—and it is not because of the island’s tropical climate. Recent months have seen many titles, from literary fiction to middle grade series, getting picked up by overseas publishers, including those from the U.K. and U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Gawker sold to Univision for $135 million

Spanish-language broadcaster Univision has bought Gawker Media in an auction for $135 million. That's according to a person familiar with the matter who asked not to be identified because the deal had not been formally announced. The online gossip and news publisher was put on the block in the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-08-17 00:00:00 UTC ]
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IBT Media, Following Layoffs, Announces New Leadership Stucture

Digital publisher IBT Media on Monday announced a new executive management structure that represents a step back for Etienne Uzac, who co-founded the company in the mid-aughts with Johnathan Davis and has served as chief executive.Dev Pragad, who began IBT Media's U.K. operation in 2009, and has... Continue reading at Advertising Age

[ Advertising Age | 2016-07-18 00:00:00 UTC ]
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Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek

[ AdWeek | 2016-06-07 00:00:00 UTC ]
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