Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal

Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous content-recommendation widgets help push traffic around the web. The pact is worth more than $100 million to Time Inc.As a "content recommendation" or "content discovery" company, Outbrain puts links beneath articles published across a variety of websites, including CNN.com, Slate and ESPN. Media companies and marketers pay Outbrain to place those links on publishers' sites in order to drive traffic to their content. Outbrain shares this revenue with the publishers where the links appear."We selected Outbrain not only because the revenues were higher than others but because its engine drives better recommendations than others," Andy Blau, senior VP and group GM of ad sales at Time Inc., said of the company's deal, which it plans to announce Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-18 00:00:00 UTC ]
News tagged with: #$100 million #including cnn #drive traffic #senior vp #ad sales #announce tuesday

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Religion Book Deals: April 17, 2024

Bethany House to publish Way Church co-founder Noah Herrin's book on manhood, IVP takes bestselling author Jim Cymbala's book of devotions, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Book Riot’s YA Deals of the Day for April 13, 2024

Greek Mythology, a Magical Novel-in-Verse, a Swoony Rom-Com, and More of Today's Best YA Book Deals. Continue reading at Book Riot

[ Book Riot | 2024-04-13 10:30:00 UTC ]
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S&S Marks 100 Years with Back-to-Back Celebrations

On April 8 and 9, Simon & Schuster hosted two star-studded centenary fetes in New York City to celebrate the 100th anniversary of its founding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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Book Deals: Week of April 15, 2024

Atria signs CNN Anchor Jake Tapper’s first nonfiction book in over a decade; Kensington takes a spicy paranormal romance series, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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Simon & Schuster Turns 100

Simon & Schuster appears to be thriving as it turns 100, a book restorer reveals the surprising secrets of her work, and more news. Continue reading at Book Riot

[ Book Riot | 2024-04-11 13:56:20 UTC ]
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Simon & Schuster Turns 100 With a New Owner and a Sense of Optimism

The milestone comes after a particularly turbulent period, when the publisher was put up for sale and bought by a private equity firm. Since then, investments have boosted morale and helped it grow. Continue reading at The New York Times

[ The New York Times | 2024-04-10 15:26:51 UTC ]
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Book Riot’s Children’s Deals of the Day for April 10, 2024

The weird world of Wayside School, magical baking, a pasta disaster, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-10 15:06:59 UTC ]
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Book Riot’s YA Deals of the Day for April 6, 2024

A teen girl on the cusp of her bruja initiation, an investigator of the unexplained, terrifying technological possibilities, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-06 10:30:00 UTC ]
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Book Deals: Week of April 8, 2024

Paul Tremblay’s YA debut goes to Quill Tree Books, St. Martin’s signs an exploration of Taylor Swift’s Nashville years, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
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The Best Children’s Book Deals of April 3, 2024

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[ Book Riot | 2024-04-03 14:54:12 UTC ]
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Emirates Publishers Association Issues 10-Million-Dirham Fund

Reaching its 15th anniversary, the Emirates Publishers Association opens a 10-million-dirham fund that includes a business incubator. The post Emirates Publishers Association Issues 10-Million-Dirham Fund appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-02 13:37:26 UTC ]
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Religion Book Deals: April 3, 2024

Paraclete lands world rights for a new series from prolific author Glenys Nellist, Eerdmans signs a new book from contemplative Catholic writer Cameron Bellm, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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YA Book Deals for March 30, 2024

Backstage at the circus, a twisty sci fi story about sisters, feminism for teens, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-03-30 10:30:00 UTC ]
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Book Deals: Week of April 1, 2024

Diversion signs former Minneapolis police chief Medaria “Rondo” Arradondo, Pam Dorman Books lands Broadchurch creator Chris Chibnall’s debut novel, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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Book Riot’s Children’s Deals of the Day for March 27, 2024

Twintuition, Mister Rogers poetry, dragon school, and more of today's best children's book deals! Continue reading at Book Riot

[ Book Riot | 2024-03-27 15:19:32 UTC ]
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The Books Women’s Rights Activists Recommend Your Children Read

A reading list about inspiring figures, empowerment and intersectional stories to help kids navigate the world. Continue reading at HuffPost

[ HuffPost | 2024-03-27 09:45:24 UTC ]
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Book Riot’s Deals of the Day for March 22, 2024

An anthology of speculative fiction by people of color, the bird that was Mozart's pet, a mischievous cat helps solve a mystery, and more of today's best book deals. Continue reading at Book Riot

[ Book Riot | 2024-03-22 14:51:12 UTC ]
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