Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal

Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous content-recommendation widgets help push traffic around the web. The pact is worth more than $100 million to Time Inc.As a "content recommendation" or "content discovery" company, Outbrain puts links beneath articles published across a variety of websites, including CNN.com, Slate and ESPN. Media companies and marketers pay Outbrain to place those links on publishers' sites in order to drive traffic to their content. Outbrain shares this revenue with the publishers where the links appear."We selected Outbrain not only because the revenues were higher than others but because its engine drives better recommendations than others," Andy Blau, senior VP and group GM of ad sales at Time Inc., said of the company's deal, which it plans to announce Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-18 00:00:00 UTC ]

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Meredith Increases Dividend by 50% and Authorizes a $100 Million Stock Repurchase

This story first appears on FOLIO: sister site, minonline. Meredith Corp. chairman/CEO (since July 2004) Steve Lacy announced that the board of directors approved a $1.02-to-$1.53 per-share increase in the quarterly dividend paid to investors and authorized the repurchase of $100 million of... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Ziff Davis Promotes Dan Costa to VP of Content and Editor-in-Chief of PC Mag

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[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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BusinessWeek Sees First Quarter Upswing in Ad Pages

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[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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