Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal

Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous content-recommendation widgets help push traffic around the web. The pact is worth more than $100 million to Time Inc.As a "content recommendation" or "content discovery" company, Outbrain puts links beneath articles published across a variety of websites, including CNN.com, Slate and ESPN. Media companies and marketers pay Outbrain to place those links on publishers' sites in order to drive traffic to their content. Outbrain shares this revenue with the publishers where the links appear."We selected Outbrain not only because the revenues were higher than others but because its engine drives better recommendations than others," Andy Blau, senior VP and group GM of ad sales at Time Inc., said of the company's deal, which it plans to announce Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-18 00:00:00 UTC ]
News tagged with: #$100 million #including cnn #drive traffic #senior vp #ad sales #announce tuesday

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Isle of Mull indie closes doors for last time

Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 07:45 An independent bookshop on the remote Scottish Isle of Mull has closed its doors after 40 years. Coffee and Books in Dervaig, on the Isle of Mull, part of the Inner Hebrides, closed last Friday (13th May) after its owner David... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop


Andrews looks to history for Headline

Written By: Bookseller Staff Publication Date: Fri, 13/05/2011 - 10:30 Headline has signed a book by its author Lyn Andrews, marking the saga writer's historical fiction début. Director of publishing Marion Donaldson bought British Commonwealth rights (including Canada) to The Border Lord... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anne boleyn #henry viii


The New York Times Sees Page Views Fall 24 percent from March to April

The New York Times may be starting to experience the price of their paywall, as page views for The New York Times Online fell 24.4 percent in April from March numbers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #page views


Conde Nast Strikes Subscription Deal with Apple

Magazine giant Conde Nast has reached an agreement with Apple, Inc. on digital subscriptions of The New Yorker and seven other titles that will debut in the next few weeks. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions


Book Publishers, AOL To Launch New Book Recommendation Site [MediaMemo]

Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD

[ AllThingsD | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #big publishers #digital platform #penguin group #simon schuster


Hearst Strikes Deal with Apple on iPad Subscriptions [Voices]

In a big win for Apple Inc., magazine publisher Hearst Corp. has agreed to sell subscriptions to the iPad editions of a range of its publications through iTunes, beginning with three of its popular magazines, the publisher said. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big win #sell subscriptions #ipad editions #popular magazines


Hearst, Apple Reach Deal to Bring Subscriptions to iPad

Hearst will begin selling iPad subscriptions to Esquire, Popular Mechanics, and O, The Oprah Magazine. Continue reading at PC World

[ PC World | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular mechanics #oprah magazine


Time Warner Inc. Sees Overall Revenues Rise Six Percent from Q1 2010 to Q1 2011

Time Warner Inc. has released their 2011 first quarter results, with the period ending on March 31, 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #quarter results


Time Inc secures print subscribers free iPad access

Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week

[ Media Week | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad editions


E-Commerce News: New York Magazine To Launch Curated Deals Newsletter in May

Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; they’ve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york magazine


Headline acquires debut Poppy Gee

Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 11:31 Headline has acquired a debut literary suspense novel by Australian writer Poppy Gee. Publishing director Imogen Taylor bought world English rights from Julia Kenny at Markson Thoma, with Andrea Walker at Reagan Arthur... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrea walker #young girl #tim winton


Hope does a double for Headline

Written By: Charlotte Williams Publication Date: Thu, 21/04/2011 - 10:27 Headline senior commissioning editor Alexander Hope has scooped up a double set of two-book deals, for titles from debut authors Matthew Quirk and Claire McGowan. Hope bought thriller The Five Hundred, as well as a second... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #two-book deals #claire mcgowan #nancy wiese


S&S signs deal for Smurfs tie-in

Written By: Graeme Neill Publication Date: Mon, 18/04/2011 - 15:13 Simon & Schuster Children's Books has signed a deal to publish tie-in titles to the forthcoming Smurfs movie. Publishing director Ingrid Selberg bought UK and Commonwealth rights, excluding Australia, New Zealand and Canada... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books include #picture books #excluding australia #early august


Time Inc. Veteran John Squires Lands at Digital Bookstore [MediaMemo]

Longtime Time Inc. executive John Squires, last seen running the magazine industry's version of Hulu, has a new gig: He's at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges. Continue reading at AllThingsD

[ AllThingsD | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


RHCB acquires YA "Time Traveller's Wife"

Written By: Caroline Horn Publication Date: Wed, 13/04/2011 - 12:00 Random House Children's Books has acquired a "YA novel in the spirit of The Time Traveller's Wife" by Tamara Ireland Stone. Editorial director Kelly Hurst and commissioning editor Lauren Buckland bought UK and Commonwealth... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time traveller #caspian dennis #abner stein


Time called on enhanced ebooks at LBF digital conference

Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller

[ The Bookseller | 2011-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #digital conference #enhanced ebooks #pricing strategies #physical books #key themes


Headline poaches Kuzneski

Written By: Graeme Neill Publication Date: Fri, 08/04/2011 - 10:52 Chris Kuzneski has switched publisher from Penguin to Headline, with the latter publishing a new series about a team of treasure-hunting renegades. Vicki Mellor, associate publisher at Headline, paid a "significant six-figure... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #switched publisher #vicki mellor #associate publisher #claire roberts #scott miller


The New York Times Offers 50 Percent Discount to Subscribers

In an attempt to get readers behind their newly formed paywall, The New York Times has launched a deep discount offer to subscribers, which will run for a 26 week period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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MCA reveals pre-LBF deals

Written By: Graeme Neill and Katie Allen Publication Date: Wed, 06/04/2011 - 14:50 A Freddie Mercury biography and a six-figure deal signed following a trans-Atlantic auction are among the pre London Book Fair deals agented by Mulcahy Conway Associates. The agency said it anticipated a busy... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graeme neill #busy fair #rights deals


Brent Council recommends closing six libraries

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 16:11 Brent Council has recommended closing six of its libraries, as protests continue against the cuts. The report follows a three-month community consultation on Brent's "Libraries Transformation Project". It has been... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #protests continue #published ahead #executive committee #11th april #library policy