Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales channel, Apple’s iTunes store. The publisher said it's expanding its “all-access” model already in place at Time and Sports Illustrated that lets people buy print-digital bundles as well as digital-only subscriptions and single issues. Time Inc. already distributes its titles in the HP TouchPad, Android and Next Issue Media stores, and as part of today's announcement said it would start to sell digital editions on Barnes & Noble’s Nook Color. The announcement was made by Maurice Edelson and may be his first public statement since he was appointed, along with Howard Averill and John Huey, to run the company after Jack Griffin was fired as CEO in February. Edelson, who has been overseeing strategy and meeting with Apple to work on iPad subscription sales, called the news a "bold commitment" to offering content in the burgeoning tablet market. Other major publishers, including Hearst and Condé Nast, have acquiesced to Apple, which takes a 30 percent cut of revenue from sales through iTunes and controls the consumer relationship, in order to offer subscriptions through its store. But Time Inc. seems to have foregone that strategy in order to maintain control over its subscriber... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-03 00:00:00 UTC ]
News tagged with: #audit bureau #digital copies #digital editions #hold back

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San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Scribd launches subscription ebook service for Android, iOS and web

Many of us associate Scribd with embedded documents on websites, but the company has been quietly building an ebook platform -- first by selling content and later by soft-launching a subscription service. The company is now making its strategy clear by formally launching the ebook service and... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Sainsbury's launches 99p ebook promotion

Sainsbury’s has launched a month-long promotion offering ebooks for 99p each. The... Continue reading at The Bookseller

[ The Bookseller | 2013-10-02 00:00:00 UTC ]
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Scribd, HarperCollins Launch $8.99 Subscription Book Service

For a small monthly fee, consumers are used to getting unlimited access to all types of content: movies, TV shows, music, news, video games. Could that same model soon become popular in the world of publishing? Given the success of Netflix in video and Spotify in music, it's inevitable that... Continue reading at Fast Company

[ Fast Company | 2013-10-01 00:00:00 UTC ]
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New Kindle Fire tablets receive good response from reviewers

The tech community seems especially impressed by a feature called Mayday, which calls up an Amazon tech support employee via video chat to help with tablet issues. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-26 00:00:00 UTC ]
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New Kindle Fire tablets; B&N continues Nook price cut

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[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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'The Time Traveler's Wife' gets a sequel

A preview of the upcoming sequel is available via the recently released ebook edition of 'The Time Traveler's Wife.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-25 00:00:00 UTC ]
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Random House Launches Curated Magazines on Flipboard

Random House has launched new magazines aimed at exploring worlds created by their authors. First up: Margaret Atwood and George R.R. Martin. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
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Boyd's Solo novel launched at London's Dorchester Hotel

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[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Canadian Publishing, 2013: A Time of Opportunity

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[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
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Data Giant Acxiom Launches Data Management Platform

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[ AdWeek | 2013-09-23 00:00:00 UTC ]
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The Opportunities and Casualties of the Time Inc. Spinoff

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[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Tesco launches cut-price Hudl

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[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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Q&A: Nancy Gibbs, Time’s New Managing Editor

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[ Folio Magazine | 2013-09-19 00:00:00 UTC ]
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Sage launches social science campaign

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PA welcomes launch of IP crime unit

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China’s CN Times Books Debuts U.S. List

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[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
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With a new CEO and a new set of titles, it's been a busy week (in the midst of a busy year) for Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-13 00:00:00 UTC ]
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