Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The magazine group, home to brands including Sports Illustrated, People and Time, outlined said strategic plan in corporatespeak that veered from predictable to scary. As any good publisher plan would, it calls for an emphasis on video and "continued growth in digital audiences and digital revenues." It also promised "selective portfolio rationalization" and "continued aggressive reengineering of the cost structure of the Company."These are trying times for magazine publishers. Magazines' print ad revenue, still a crucial source of revenue for the industry, will decline 2% to $12.4 billion this year, according to a recent forecast from eMarketer, and slip another 0.5% next year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-28 00:00:00 UTC ]

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Inside Invention, Trinity Mirror’s content studio

U.K. publisher Trinity Mirror, which owns titles including the Daily Mirror, joined the content studio ranks last year with the launch of Invention. The 40-strong team is structured like a creative shop and uses audience insights to inform its pitches and ideas generation. Digital revenues from... Continue reading at Digiday

[ Digiday | 2015-08-24 00:00:00 UTC ]
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USPS Exigent Rate Hike Nullified…Sort Of

Magazine publishers get a win in court, but uncertainty over timing remains. The post USPS Exigent Rate Hike Nullified…Sort Of appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-10 00:00:00 UTC ]
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Trinity Mirror faces reality in Birmingham - but there are dangers

Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company... Continue reading at The Guardian

[ The Guardian | 2015-06-05 00:00:00 UTC ]
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Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age

[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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The 2014 Association Publishing Survey

Like all magazine publishers, associations took a big hit five years ago. Coupled with rapidly evolving consumer habits and an ad community far less reliant on print, association publishers find themselves in a time of change. They've survived, but it hasn't been easy. Creativity, cost cutting... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-20 00:00:00 UTC ]
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'Invention of Wings' Amazon's Top Seller in 2014

Sue Monk Kidd’s 'The Invention of Wings' was Amazon’s top-selling title in 2014, the e-tailer said Friday morning. 'Gray Mountain' by John Grisham came in second. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Big Idea: Simplicity In Focus & Communication

By David Saabye Sometimes it's the little ideas that make a big difference. Magazine publishers have focused on many "big" ideas in recent decades, which have manifested in such projects as News Corp.'s The Daily... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Behind Bauer’s New Digital Division

Merging print and digital operations has been the trend for magazine publishers over the last few years. Bauer Media isn't following it though. The entertainment and teen magazine publisher is launching a digital division, Bauer Xcel Media, with a team of 24 across editorial, technology, design,... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
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The Tablet Magazine has Been Flawed From the Start

Magazine publishers have a tablet problem. According to one designer, they always have. Four years after Apple introduced the iPad, tablet apps are stagnating. A combination of design, pricing and discovery issues has made tablet magazines a har ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-22 00:00:00 UTC ]
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Mobile traffic surpasses desktop for top UK publishers

The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
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Infographic: More Magazines Using Digital Watermarks

 According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
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Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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Events Are ALIVE in St. Louis

It's no secret that events can be a great source of ancillary revenue for magazine publishers. Perhaps more implicit, however, is that events can develop and grow a community of engaged stakeholders-beyond the readership. In St. Louis, a regional magazine has been skillfully developing its event... Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
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Postage Rate Hike Approved

The United States Postal Service (USPS) delivered coal to magazine publishers to welcome the New Year. Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-02 00:00:00 UTC ]
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Where Branded Content Dollars Are Going

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek

[ AdWeek | 2013-12-04 00:00:00 UTC ]
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Forbes Media looks to sell company

Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on... Continue reading at Crains New York

[ Crains New York | 2013-11-15 00:00:00 UTC ]
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Dwelling well

Upscale shelter magazine Dwell, which is moving its editorial operations to Manhattan from San Francisco, just launched an online store that offers fans a handpicked selection of furniture and other home (and office) goods. But rather than acting as a link between buyer and seller, like most... Continue reading at Crains New York

[ Crains New York | 2013-11-03 00:00:00 UTC ]
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UK Newspapers Fail to Block Royal Charter on Press Regulation

London (CNN) -- UK newspaper and magazine publishers lost a High Court bid Wednesday to block the progress of a government-backed royal charter on press regulation. The royal charter, which has cross-party backing, was due to go before the Privy Co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
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