As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a demand-side platform that helps brands plan and manage mobile and digital campaigns. It will also help Viant advertisers more precisely target groups of consumers across Time Inc.'s properties, which include People, Time, Fortune and Sports Illustrated. Terms of the deal were not disclosed. In a statement, Time Inc. president and CEO Rich Battista said the move will extend the company's reach to 1 billion global consumers. Adelphic's self-serve platform, which lets marketers buy and manage their own media, was also a selling point. "We know that in addition to premium content, advertisers are looking for more efficient buying processes for digital audiences," Battista said in a statement. "With Adelphic's proven self-service capabilities, Time Inc. and Viant will be able to deliver greater programmatic competencies and benefits to our partners." The acquisition is also part of Time Inc.'s goal to become a "people-based platform," per the statement—similar wording that Facebook and Google have used to position themselves as digital ad players in recent years. The move is the latest shift from print to digital at Time... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 12/07/2011 - 11:13 Arrow has bought two books by veterinarian turned author Cathy Woodman. Editor Gillian Holmes bought UK, Commonwealth and European rights to the titles from Laura Longrigg at MBA Literary Agents. The first book in the deal will... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 11:00 Arrow has acquired an autobiography of the spiritualist and healer Helen Parry Jones. Editor Gillian Holmes bought UK and Commonwealth rights from Sheila Crowley at Curtis Brown. The book will tell the story of Parry... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Do you think Zynga's Mark Pincus would put a cat on his head for a national magazine shoot? Or LinkedIn's Jeff Weiner? Or, perish the thought, Mark Zuckerberg of Facebook? But the wacky stylings of Groupon CEO and Co-founder Andrew Mason seem to demand it. Continue reading at AllThingsD
[ AllThingsD | 2011-07-06 00:00:00 UTC ]
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Publication Date: Wed, 06/07/2011 - 15:47 Hachette Livre has acquired a stake in Moscow-based trade publishing group Azbooka-Atticus. The publishing giant now owns a 25% interest (plus one share) in the publisher, which is owned 94.6% by Alexander Mamuts A&NN Group, which recently acquired... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Amazon.com has acquired The Book Depository International, a seven-year old online bookseller based in the UK, which also republishes titles that are no longer in print or poorly available. Continue reading at AllThingsD
[ AllThingsD | 2011-07-05 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 04/07/2011 - 12:29 Amazon.com has reached an agreement to acquire The Book Depository, the fast-growing online retailer founded by Andrew Crawford in 2004. Greg Greeley, Amazon's vice president of European Retail, said: "Customers in more... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/07/2011 - 11:16 Publishing director Jane OShea has bought world rights to Kitchins Suppers by Tom Kitchin through Martine Carter at Sauce Management. Quadrille will publish in 2012. Kitchins Edinburgh restaurant The Kitchin won a... Continue reading at The Bookseller
[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 13/06/2011 - 15:13 Little, Brown imprint Orbit has acquired a new urban fantasy trilogy which has already attracted attention in the US. Editorial director Anne Clarke bought UK and Commonwealth rights to the first three books through Evan... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 13/06/2011 - 15:17 Allison & Busby has acquired two books by crime writer Jacqueline Winspear, with the author moving from John Murray to the independent. Publishing director Susie Dunlop bought UK and Commonwealth rights (excluding... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 07/06/2011 - 09:49 Dawson Books has been bought by the parent company of book wholesaler Bertrams for £20m. Smiths News plc, which owns Bertrams, announced today (7th June) that the wholesaler and Dawson Books would be "fully integrated"... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 08:10 Avon has acquired three novels by Authonomy workshop author Laurence O'Bryan. Editorial director Claire Bord bought the three books directly from the author, who attended the crime and thriller workshop held by... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week
[ Media Week | 2011-06-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 02/06/2011 - 09:01 Weidenfeld & Nicolson has acquired a "definitive biography" of country music star, the "Man in Black", Johnny Cash. W&N publisher Alan Samson bought world English rights, excluding US and Canada, to the biography... Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 02/06/2011 - 08:54 Orion has acquired The Pure Package: The Diet for Food Lovers by food and health entrepreneur Jennifer Irvine. Orion non-fiction editorial director Amanda Harris bought world rights to the title from agent Clare Hulton,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Publication Date: Wed, 01/06/2011 - 14:03 Pan Mac has acquired two titles from Pariah author David Jackson. Will Atkins, Pan Macmillan editorial director for fiction, bought world rights direct from Jackson for a "good five-figure sum. The first title, The Helper, follows Callum Doyle, the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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