As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a demand-side platform that helps brands plan and manage mobile and digital campaigns. It will also help Viant advertisers more precisely target groups of consumers across Time Inc.'s properties, which include People, Time, Fortune and Sports Illustrated. Terms of the deal were not disclosed. In a statement, Time Inc. president and CEO Rich Battista said the move will extend the company's reach to 1 billion global consumers. Adelphic's self-serve platform, which lets marketers buy and manage their own media, was also a selling point. "We know that in addition to premium content, advertisers are looking for more efficient buying processes for digital audiences," Battista said in a statement. "With Adelphic's proven self-service capabilities, Time Inc. and Viant will be able to deliver greater programmatic competencies and benefits to our partners." The acquisition is also part of Time Inc.'s goal to become a "people-based platform," per the statement—similar wording that Facebook and Google have used to position themselves as digital ad players in recent years. The move is the latest shift from print to digital at Time... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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The catalogue-based bookselling company Book Club Associates has collapsed following the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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Billionaire Sam Zell is demanding a share of any money retirees and other creditors may win in lawsuits or legal settlements over the 2007 leveraged buyout he engineered of newspaper publisher Tribune Co. (TRB) The demand, made through the Zell-co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-06 00:00:00 UTC ]
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Pan Macmillan has acquired the memoirs of Nanny Pat, who stars in ITV1's "The Only Way... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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OverDrive has acquired Australian ebook company Booki.sh for an undisclosed sum in a move which... Continue reading at The Bookseller
[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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Macmillan Children’s Books has acquired three titles from its Young Sherlock Holmes author... Continue reading at The Bookseller
[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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Simon & Schuster has acquired a novel called The Meryl Streep Movie Club, in which four women... Continue reading at The Bookseller
[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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Mira has acquired three books by Pam Jenoff, marking a return to the publisher by the author who... Continue reading at The Bookseller
[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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BBC Books has acquired a title by chefs Ken Hom and Ching-He Huang, both Chinese food specialists... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Apple confirmed yesterday that they have acquired the San Francisco-based software company Chomp Inc. Chomp’s feature product is their application search engine that sifts through hundreds of thousands of apps and narrows it down to just a few options for its users. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-25 00:00:00 UTC ]
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When the Independent Publishers Group couldn't come to terms with Amazon, the bookselling giant took 5,000 IPG titles out of their Kindle ebook store. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-23 00:00:00 UTC ]
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A regional NSW company that was on track to becoming extinct has emerged as a global digital photo printing powerhouse, selling $20 Facebook photo books to customers in over 80 countries including Afghanistan. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-02-22 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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#custom content
Octopus has acquired the first book from boutique ice-cream parlour The Icecreamists, which sells... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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A story told through the texts of two lovers is up against tales written by bestselling authors... Continue reading at The Bookseller
[ The Bookseller | 2012-02-20 00:00:00 UTC ]
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Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Many in the publishing world were convinced that Ms. Knox's story would be a huge best seller, overcoming concerns that she may not be a sympathetic figure to some of the public. Continue reading at The New York Times
[ The New York Times | 2012-02-17 00:00:00 UTC ]
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Bloomsbury has acquired world rights in a biography of the late artist Lucian Freud, penned by... Continue reading at The Bookseller
[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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Canongate editorial director Francis Bickmore has acquired a new novel by James Meek, author of... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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