TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in today's presentation was to understand the platform before running ads, hence... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-25 21:01:24 UTC ]
News tagged with: #company released #running ads #digital content

Other Publishing stories related to: 'TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts'

Eason to launch own-brand e-reader

Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Make Your Best Burger: PW Talks with Rachael Ray

Rachael Ray's "The Book of Burgers" could just be this year's burger bible. Here, the Food Network star shares tips on planning a burger bash and what she'd serve at a White House cookout. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #burger bible #burger bash #rachael ray

Collins & Brown snips up Mollie Makes books

Collins & Brown has acquired a series of titles in a partnership with craft magazine Mollie... Continue reading at The Bookseller

[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #collins brown

Flipboard's Quittner Talks About Role, Explains Ad Platform

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek

[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad #print version #existing content #personal philosophy

Society of Authors urges Gibb to make school libraries statutory

The Society of Authors has written to schools minister Nick Gibb urging him to support children... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #support children

Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #banner ad

Foyles makes management moves

Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller

[ The Bookseller | 2012-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team

Hudson tells LBF of 'focus on digital’

Random House will focus on international partnerships, engage directly with customers and... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

The Missing 20th Century: How Copyright Protection Makes Books Vanish

Because of the strange distortions of copyright protection, there are twice as many newly published books available on Amazon from 1850 as there are from 1950 Continue reading at The Atlantic

[ The Atlantic | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright protection

Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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E-book firms need to make changes to settle probe

(Bloomberg) - News Corp.'s HarperCollins and four other publishers probed by European Union need to address regulatory concerns before they can settle the antitrust case, the European Union's competition commissioner said. Joaquin Almunia, the antitrust chief, told reporters Monday that a... Continue reading at Crains New York

[ Crains New York | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cbs corp #simon schuster #pearson plc #macmillan division #justice department #companies involved #person familiar #ebooks market

Banned novel makes Indie Foreign Fiction Prize longlist

A novel banned by the Chinese government has made the longlist for the Independent Foreign... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese government

Making ebooks even more kid-friendly: the Storia reading app from Scholastic

Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive

Nokia announces Nokia Reading at MWC 2012, brings content together, makes it available offline

Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget

[ Engadget | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #audio books #breaking news #live tile

The firm that's making a mint out of old tech

A regional NSW company that was on track to becoming extinct has emerged as a global digital photo printing powerhouse, selling $20 Facebook photo books to customers in over 80 countries including Afghanistan. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-02-22 00:00:00 UTC ]
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Rankin tells Orion: 'Authors need publishers'

Author Ian Rankin stressed that authors "really need publishers", especially "as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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