Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the ravages of time and a rickety spinal column held together with duct tape and Bubble Yum, the 43-year-old served as a beacon of hope for aging duffers and network ad sales execs alike. But much like his beleaguered vertebral discs and long-defunct marriage, the promise inherent in Tiger’s Masters comeback has disintegrated. After shooting a 78 in the first round of the Open Championship, a career third-worst performance at a major, Woods this afternoon went on to miss the cut at Royal Portrush. In so doing, the man with 15 major titles under his belt made NBC’s weekend a lot less sunny, while reminding the rest of us imperfect beings that joy is temporary and we’ve all got graves to fill. Sigh. After Thursday’s nightmare round, which saw Woods gimping and grimacing his way around the course, the golfer seemed resigned to his fate. “[It’s] just the way it is,” Woods said in a post-round interview. “Father Time and some procedures I’ve had over the time. Just the way it’s going to be.” Existentialist dread aside, Woods’ early exit almost certainly will put the squeeze on NBC’s ratings prospects. Last year, Tiger led the pack at Carnoustie as he headed into the back nine of the Sunday... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-19 19:26:04 UTC ]
NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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The MoCCA Arts Festival, an annual indie and self-published comics and graphic novels show organized by the Society of Illustrators, attracted another big crowd to the Metropolitan West Event space in Manhattan April 6-7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-09 00:00:00 UTC ]
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Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP's BookExpo. The post Weekend at the Trade Show: BookCon Busies Up the BookExpo Floor in New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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The founders of the Jhalak Prize have said that smaller publishers are doing the “heavy lifting” when it comes to publishing “new, brave and unusual voices” from UK-based writers of colour. Continue reading at The Bookseller
[ The Bookseller | 2017-06-03 00:00:00 UTC ]
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