Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 17:06 Vintage Classics has launched its fourth cover design competition for children, choosing The Wizard of Oz as this year's book. The competition, in partnership with the Times' Young Times and Random House Children's Books,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 06/04/2011 - 09:16 Independent publisher Continuum has launched an ebook store, featuring a selection of titles across Continuum's humanities, education and religion lists. Around 2,000 titles will be available for download in Adobe PDF and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 06/04/2011 - 09:13 Gardners will look to create a mobile phone app for Hive after its official launch. The book wholesaler has been working with e-consultancy firm Tangent One to build the Hive website, which will sell books directly to... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Advantage Business Media, a b-to-b publisher targeting the communications, manufacturing, design and science markets, has purchased the assets of Continuity Insights from Gardner Publications. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 05/04/2011 - 09:38 Profits surged to £7.5m at Quercus last year, as the independent announced HarperCollins publishing director Susan Watt is to set up a new imprint called Heron Books. In its financial results for the year to 31st December,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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The current crop of Russian publishers is collectively on the young side, many of them born shortly before the dissolution of the Soviet Union in 1991. Then, teething problems were many and the growth path rocky at times. But today these publishers produce nearly 120,000 new titles per year,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Algonquin Books held the first in its new Algonquin Book Club Author Interviews March 21 at Miami's independent bookseller Books & Books, where local author Edwidge Danticat and local favorite Julia Alvarez sat down to talk about Alvarez's In the Time of the Butterflies. The sold-out event... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times
[ The New York Times | 2011-04-04 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 31/03/2011 - 09:14 Blackwell UK hopes to become profitable in two years, after nearly halving its operating losses to £5.6m. The academic booksellers year-end results to 26th June 2010 show the company has narrowed its operating losses from... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 30/03/2011 - 15:14 The Independent Retail Group (IRG) has folded, closing five of its bookshops and selling the remaining 11. The company, a subsidiary of Three C Publishing, bought the 16 stores in 2005, employing managers to make independent... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 08:25 London Book Fair is launching a Children's Innovation Zone this year, which will include a theatre on the show floor for the first time. The theatre is designed to showcase ideas specific to children's publishing, with... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 08:20 The French internet portal for independent booksellers, 1011libraires.com, will finally be launched on 4th April after several months of delay due to technical difficulties. Initially, 300 outlets will be hooked up to the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Active Interest Media has acquired BoatQuest.com, adding the online classified page to its portfolio of properties, which includes Yachts Magazine and Show Management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 24/03/2011 - 15:50 Jean M Auel's new Earth's Children title is Amazon.co.uk's most pre-ordered book of 2011. The Land of Painted Caves: Earth's Children 6 (Hodder & Stoughton), is the last in the Earth's Children series. It will be published... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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After putting select teen and romance titles up for sale last month, New York City-based Dorchester Media has decided to sell the rest of its magazine stable, offering up the eight magazines that comprise the Woman's Romance Group, such as 92-year-old, 250,000-circ. flagship True Story. The move... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 22/03/2011 - 16:40 Two of US publishing's leading commentators are moving into the conference business with Publishers Launch Conferences, which will "convene up to eight events in four cities over the next year", including New York, San... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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Written By: Lisa Campbell and Charlotte Williams Publication Date: Thu, 17/03/2011 - 16:06 Gardners is set to launch its Hive.co.uk website within weeks and has 400 retailers signed up, although some indies have expressed mixed views about the initiative. Speaking at the Independent... Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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