Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
News tagged with:
#digital marketing
#page views
Written By: Caroline Horn Publication Date: Fri, 01/07/2011 - 09:00 Walker Books has launched an award for new illustration to help mark the 20th anniversary of the death of the company's founder, Sebastian Walker. The Sebastian Walker Award will be run in collaboration with the MA course in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book illustration
#20th anniversary
#cambridge school
#presented annually
#walker books
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing services
#breakneck pace
Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 15:58 An online view-on-demand books service dubbed the Spotify of books has launched today. 24symbols, created by a Spanish team co-founded by Justo Hidalgo, is offering access to 1,000 book titles for a subscription fee. The... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#read books
#service launches
#launched today
#justo hidalgo
#offering access
#offers customers
As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder. In the first half of 2010, only 90 new titles came to fruition. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#economic recession
Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 13:28 J K Rowling's agent Neil Blair has left the Christopher Little Literary Agency, setting up a new company, The Blair Partnership. Rowling is moving with Blair, having "terminated her association" with the Christopher... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agency
#blair partnership
The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longtime editor
#media decoder
Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 09:27 Macmillan Children's Books is launching a national competition with ITV1's breakfast show, "Daybreak". read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this |
The Republican candidate has sold his memoir to the conservative imprint of Simon @ Schuster. Continue reading at The New York Times
[ The New York Times | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
#herman cain
#conservative imprint
Written By: Benedicte Page Publication Date: Tue, 28/06/2011 - 08:40 Group think is overrated in cover design and publishers should only allow a small number of parties to be involved its decision making, a conference has heard. Business psychologist Tony Crabbe was speaking at last week's The... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cover design
#small number
#decision making
#hodder stoughton
#james spackman
The Atlantic announces its expanded digital presence with TheAtlanticCities.com, headed by newly appointed senior editor Richard Florida, to be launched in September. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Tue, 28/06/2011 - 09:53 The Women's Institute has launched a Love Your Libraries campaign following a vote to support the beleaguered sector at its recent annual general meeting. It is urging members to sign up to their local library and write to... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries campaign
#urging members
#local library
Although the George Scheer Group disbanded this spring after close to 60 years in business, other independent rep groups have found ways to move ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#move ahead
Written By: Graeme Neill Publication Date: Mon, 27/06/2011 - 08:48 Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles. Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital backlist
#digital editions
#rights holders
#digital pricing
The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times
[ The New York Times | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
#print versions
#trade paperback
#hardback books
Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after a great deal of interest in the system following its launch... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great deal
#press advertising
#positive response
Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david roche
Written By: Bookseller Staff Publication Date: Thu, 23/06/2011 - 07:15 Random House is to revive its 1980 romance imprint Loveswept as a digital-exclusive list. The ebooks will be published in a trans-Atlantic partnership with Transworld in the UK. The development follows the strong growth of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital exclusive
#strong growth
#romance titles
#digital realm
After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american media
#northern shell
Written By: Lisa Campbell Publication Date: Wed, 22/06/2011 - 09:14 A social enterprise group has bought a struggling bookshop in a bid to support community spirit and help prevent loneliness. The Baraka Foundation runs two coffee shops and recently bought Garforth Bookshop in Garforth, near... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coffee shops