Thought Catalog tiptoes into commerce

Thought Catalog, long the go-to platform for navel-gazing 20-somethings, is digging into e-commerce. Shop Catalog, its parent company's new experimental shopping site, is using the product recommendation as a form of self-expression, which it hopes will keep readers coming back and, hopefully, making purchases. Thought Catalog, which gets 15.5 million visitors a month, previously experimented with book publishing and is eyeing e-commerce as a way to help supplement almost-universal decline in publishers’ display ad businesses. The post Thought Catalog tiptoes into commerce appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-14 00:00:00 UTC ]
News tagged with: #thought catalog #making purchases #book publishing

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[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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