Thought Catalog tiptoes into commerce

Thought Catalog, long the go-to platform for navel-gazing 20-somethings, is digging into e-commerce. Shop Catalog, its parent company's new experimental shopping site, is using the product recommendation as a form of self-expression, which it hopes will keep readers coming back and, hopefully, making purchases. Thought Catalog, which gets 15.5 million visitors a month, previously experimented with book publishing and is eyeing e-commerce as a way to help supplement almost-universal decline in publishers’ display ad businesses. The post Thought Catalog tiptoes into commerce appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-14 00:00:00 UTC ]

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Bringing Synergy Back

The word synergy, in the world of book publishing, feels like a term that died in the ’90s. Back then, almost every publisher housed within a media conglomerate was touting the ways it would use its TV-making or movie-making sister companies to sell books. Fox would boost HarperCollins.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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United Agents' Canter dies

Written By: Charlotte Williams Publication Date: Mon, 14/03/2011 - 08:52 United Agents co-founder and children's agent Rosemary Canter died on Friday [11th March]. Canter began her publishing career as assistant fiction editor at Penguin Books in 1972, eventually working in children's book... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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