Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like CNN, ESPN and MTV. As RealPlayer and, eventually, YouTube offered media a common technology, TV brands could put their well-polished leftovers online, while magazine “shows” still looked like editor-hosted hostage videos hidden behind a tab at the bottom of the nav bar. Once comfortable in their well-padded, thick-walled category of media spend, magazines now face the most brutal of digital realities: the platform silos have been dismantled. Magazines have found themselves in direct competition for ad dollars with every other media, many of which enjoy superior reach, a daily cadence and, in the case of TV, reusable and excess video assets that mapped perfectly with our broadband future. The sad history from which this original sin of TV envy devolved is pretty familiar. Many in the industry rightly liken it to Charlie Brown’s ever-hopeful but futile attempts at kicking Lucy’s football. At first, the print brands launched their own short-form programming on-site, which no one clicked. And so they turned to social distribution: Facebook, YouTube, Instagram, Snapchat and countless video aggregators who themselves fantasized about being a “new TV.” But they were also smart enough to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
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Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age
[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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The second half of 2011 continued to be a challenging time for magazine publishers, with only four of the top 20 consumer titles achieving lifts in print circulations. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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Today, Hearst Magazines announced that two new senior executives would be joining its U.S. magazine division. Debi Chirichella, former chief operating officer at Condé Nast Digital, will join as senior vice president, chief financial officer; while Grant Whitmore, former chief operating officer... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-31 00:00:00 UTC ]
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A new concerted effort, opened during Bologna Children's Book Fair by the Montreuil Children’s Book Fair, has 15 publishing event producers. The post Frankfurt Joins European Network for Youth Reading Events and Festivals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-03 01:02:49 UTC ]
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According to data released by Spotify, users aged 18-34 make up 57% of the platform's audiobook listeners, while television adaptations such as 'Shōgun' and 'The Talented Mr. Ripley' have prompted a surge in demand for specific titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Elegant, luxurious, catlike … Netflix’s Andrew Scott-starring series is devastatingly unhurried – although not all viewers agree• Don’t get the What’s On TV newsletter delivered to your inbox? Sign up hereThe reviews for Netflix’s elegant new Patricia Highsmith adaptation, Ripley, have been... Continue reading at The Guardian
[ The Guardian | 2024-04-09 11:00:06 UTC ]
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Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
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For a few days in October 2023, the capital of the science fiction world was Chengdu, China Continue reading at ABC News
[ ABC News | 2024-02-29 02:54:58 UTC ]
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Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory... Continue reading at The Guardian
[ The Guardian | 2024-02-13 07:37:15 UTC ]
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The author and podcaster on young love, chips and curry sauce, and her husband’s selective hearingBorn in Essex, Giovanna Fletcher, 39, studied at drama school. She made her fiction debut in 2013 with Billy and Me, writes young adult fiction with her husband, musician Tom Fletcher, and in 2017... Continue reading at The Guardian
[ The Guardian | 2024-02-10 09:30:38 UTC ]
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An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-07 16:10:04 UTC ]
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The 2024 Golden Globes represented a return to normalcy after a year dominated by strikes in the entertainment industry. Streamers continued to get recognition for their shows, with Netflix, Hulu and Max picking up a combined 12 television awards. Max (formerly HBO Max) won the most awards,... Continue reading at Engadget
[ Engadget | 2024-01-08 10:25:14 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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