This Just In: Magazines Are Not TV Networks

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like CNN, ESPN and MTV. As RealPlayer and, eventually, YouTube offered media a common technology, TV brands could put their well-polished leftovers online, while magazine “shows” still looked like editor-hosted hostage videos hidden behind a tab at the bottom of the nav bar. Once comfortable in their well-padded, thick-walled category of media spend, magazines now face the most brutal of digital realities: the platform silos have been dismantled. Magazines have found themselves in direct competition for ad dollars with every other media, many of which enjoy superior reach, a daily cadence and, in the case of TV, reusable and excess video assets that mapped perfectly with our broadband future. The sad history from which this original sin of TV envy devolved is pretty familiar. Many in the industry rightly liken it to Charlie Brown’s ever-hopeful but futile attempts at kicking Lucy’s football. At first, the print brands launched their own short-form programming on-site, which no one clicked. And so they turned to social distribution: Facebook, YouTube, Instagram, Snapchat and countless video aggregators who themselves fantasized about being a “new TV.” But they were also smart enough to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
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These are the 10 best Amazon Black Friday deals on Kindles, Fire TV devices and Echos that you can get right now

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[ The New York Times | 2023-10-19 20:03:36 UTC ]
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John Freeman and Omar El Akkad on a Literary Magazine’s Final Issue

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[ Literrary Hub | 2023-10-19 08:10:54 UTC ]
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Literary magazines can be life-changing – but they need more support

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Revisiting The Brownies’ Book, a Magazine for Black Children Published by W.E.B. Du Bois

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Richard Ekstract, Magazine Publisher With Link to Warhol, Dies at 92

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[ The New York Times | 2023-08-30 19:10:43 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

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