Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some sort of post-apocalyptic “Fraggle Rock,” only with wayyy more cannibalism and the puppets all have knives, we’ll tell our horribly mutated offspring about the time an NBA exec managed to bring on End Times. As the sightless Doozers toss another flayed sacrifice into the maw of Marjory the Trash Heap, we’ll try to explain how Houston Rockets GM Daryl Morey inadvertently wiped out 87.9 percent of the human race—a number that coincides with James Harden’s 2018-19 free throw percentage, strangely enough—by posting seven words on an Internet forum where people used to go to argue about a crime-clown movie. Of course, given the state of their ears (melty) and brains (mostly just stems, really) there will be no way to make the children comprehend the enormity of what went down in October MMXIX. Their apertures will make slurping noises for a bit, almost as if some sort of profane dialogue were in the offing. Synapses misfiring, we’ll make a nervous joke. “Google it!” we’ll say in our blighted world’s all-but-incomprehensible sign language, a series of insulting gestures made with fingerless hands. Later that night, Boober will claim a few more trophies to add to his Nose Necklace. Life... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-15 11:00:00 UTC ]
This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this
In prime time, MSNBC scored a rare Nielsen victory. Earlier, when the news broke, Fox News attracted the biggest live audience. Continue reading at The New York Times
[ The New York Times | 2024-05-31 22:17:51 UTC ]
More news stories like this
The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive Bonnie Kintzer. Though the company isn't sharing financial specifics, the... Continue reading at AdWeek
[ AdWeek | 2024-05-29 14:50:39 UTC ]
More news stories like this
As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
More news stories like this
Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be... Continue reading at The Guardian
[ The Guardian | 2024-04-30 11:59:14 UTC ]
More news stories like this
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this
The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian
[ The Guardian | 2024-04-04 13:22:32 UTC ]
More news stories like this
The City Council said it has found an additional $6 billion in newly identified city dollars to undo many of Mayor Eric Adams’ spending cuts and make new investments in affordable housing construction and education.Lawmakers on Monday released their official response to the mayor’s $109 billion... Continue reading at Crains New York
[ Crains New York | 2024-04-01 17:27:55 UTC ]
More news stories like this
For a show famously about nothing, "Seinfeld" created a whole lot of something for its star.The enduring sitcom has helped propel comedian Jerry Seinfeld’s net worth to more than $1 billion, according to the Bloomberg Billionaires Index, which is valuing his wealth for the first time.His... Continue reading at Crains New York
[ Crains New York | 2024-03-22 15:12:16 UTC ]
More news stories like this
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek
[ AdWeek | 2024-03-12 10:00:00 UTC ]
More news stories like this
President Biden attracted about five million more viewers than last year for his prime-time address on Thursday, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2024-03-08 22:42:44 UTC ]
More news stories like this
The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this
In early April, the Facebook News tab will start disappearing for users in the US and Australia. Meta has announced that it's deprecating the dedicated tab found in the bookmarks section of its social network as part of its efforts to "align [its] investments to [its] products and services... Continue reading at Engadget
[ Engadget | 2024-03-01 08:27:50 UTC ]
More news stories like this
“The game industry is out of step with contemporary media in terms of LGBTQ representation, and it is failing its LGBTQ customers.” This sentiment has felt true for years, and now the statistics in GLAAD’s first annual gaming report prove it. The media watchdog and LGBTQ advocacy group today... Continue reading at Engadget
[ Engadget | 2024-02-13 14:00:21 UTC ]
More news stories like this
The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. Continue reading at CBC
[ CBC | 2024-02-13 13:58:34 UTC ]
More news stories like this
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at AdWeek
[ AdWeek | 2024-02-13 02:47:06 UTC ]
More news stories like this
Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek
[ AdWeek | 2024-02-11 14:05:37 UTC ]
More news stories like this
Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek
[ AdWeek | 2024-02-08 21:53:41 UTC ]
More news stories like this
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently... Continue reading at AdWeek
[ AdWeek | 2024-02-02 18:22:18 UTC ]
More news stories like this