These 3 New Developments Show Why It Continues to Be Snapchat’s Year

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-18 00:00:00 UTC ]
News tagged with: #investment bank #coming weeks #target audience

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[ Publishers Weekly | 2012-02-13 00:00:00 UTC ]
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Waterstones holds half-term children's 3 for 2

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[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Sherborne's Booklore closes after 35 years

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[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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PLR shows focus on crime and kids

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[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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BBC Books in two-year deal with "The Voice"

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[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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B&N 'developing partnership' with Waterstones over Nook

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[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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There’s an App Developer for That

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[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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At ALA Midwinter, Librarians Show Some Fight

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[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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App Development Strategies for Small to Medium-Sized Publishers

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[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
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[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Berrett-Koehler Posts Another Profitable Year

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[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Duffy among contenders for Costa Book of the Year

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[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
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