The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just one checkmark on a long list of things to do to build your personal brand. Unfortunately (or fortunately, if you're a writer), self-publishing tools are making it easier than ever for anyone to become an author, which is not to say that publishing a book isn't impressive, it's just isn't as impressive as it used to be, say, 10 or 20 years ago. So, what's the solution? What is the ultimate new, new business card? An app, of course. Don Tapscott, author of 14 books including, most recently, Macrowikinomics, recently announced he is publishing his first iPad application--New Solutions for a Connected Planet. "I haven't given up on books completely and am also pursuing the ebook model," Tapscott said when I emailed him about his latest venture. "However, it's clear that people, especially young people, are consuming content in profoundly new ways. An app provides me with a platform not just to present audio and video but to create a social experience for people interested in my work." Tapscott's app (which will be available in October) will include his views on how the Internet and new media can help us reinvent our institutions for a new age, a common theme in all of his work ... Continue reading at 'Fast Company'

[ Fast Company | 2012-09-24 00:00:00 UTC ]
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