The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post The state of brand suitability appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-17 02:26:20 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'The state of brand suitability'

The State of Book Producing in 2020

In its 40th year, the American Book Producers Association has turned to virtual events to keep up with members and keep the industry informed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #40th year #virtual events

Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson #publishing program #bestselling author #books imprint

Tbilisi Book Fair States Support for Belarus Opposition; PEN America Backs Alexievich

Georgia's book fair surveyed the impact of the pandemic and issued a statement of support for Belarusian writers and publishers. The post Tbilisi Book Fair States Support for Belarus Opposition; PEN America Backs Alexievich appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-28 19:12:36 UTC ]
More news stories like this | News stories tagged with: #book fair

Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew

New Honors for Bibi Bakare-Yusuf in the UK, Walter Mosley in the States

The African Studies Association UK has recognized Bibi Bakare-Yusuf, and the National Book Foundation honors author Walter Mosley. The post New Honors for Bibi Bakare-Yusuf in the UK, Walter Mosley in the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-14 14:33:31 UTC ]
More news stories like this | News stories tagged with: #states appeared #walter mosley #national book foundation

What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction

Charting Fox News’s slide from serious news outlet to ‘state media’

CNN’s Brian Stelter contends that Fox aids Trump in manipulating the truth and the public. Continue reading at The Washington Post

[ The Washington Post | 2020-08-25 15:43:28 UTC ]
More news stories like this | News stories tagged with: #news outlet

The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media

Trade-Published Romance Sees a Coronavirus Boost in the States

Unit sales of romance ebooks 'increased 17 percentage points from January through May 2020' in the US market, NPD Books reports. The post Trade-Published Romance Sees a Coronavirus Boost in the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-20 14:14:36 UTC ]
More news stories like this | News stories tagged with: #states appeared #ebooks

‘Hitler’s Northern Utopia’ juxtaposes an oppressor’s fantasy state with Norway’s reality under Nazi occupation

Despina Stratigakos looks at the extensive architecture and infrastructure projects Germany undertook in Norway during World War II. Continue reading at The Washington Post

[ The Washington Post | 2020-08-20 12:10:17 UTC ]
More news stories like this | News stories tagged with: #nazi occupation

Follow the new Ohio Literary Trail for the state’s best writerly spots.

This is cool: The Ohioana Library Association has released a map and list tracing a new “literary trail” through the state, featuring historical landmarks, museums, unique libraries, and other hidden destinations. The list isn’t limited to the state capital of Columbus, either. The selections... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-12 19:09:38 UTC ]
More news stories like this | News stories tagged with: #library association

How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with: #digital media

Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | News stories tagged with: #digital media

Wayne State U Press Appoints New Director

Wayne State University Press, which endured three weeks of internal chaos in February after three senior employees were fired but later reinstated, announced that Stephanie Williams has been appointed director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #appointed director #wayne state #senior employees #stephanie williams

‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | News stories tagged with: #open marketplace #news publisher

‘Union’ tells the origin story of the United States through 19th-century voices

Colin Woodard shows how competing visions of U.S. history shaped our national narrative. Continue reading at The Washington Post

[ The Washington Post | 2020-06-26 12:00:00 UTC ]
More news stories like this | News stories tagged with: #origin story #national narrative

TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with: #company released #running ads #digital content

Booksellers are the gatekeepers for titles by people of colour, says Brandes

Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Bonnier Books UK to launch Ollerton as fiction brand

Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 00:04:04 UTC ]
More news stories like this | News stories tagged with: #bonnier