According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post The state of brand suitability appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-17 02:26:20 UTC ]
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In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-30 14:45:12 UTC ]
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In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-30 12:45:12 UTC ]
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'Our desk spaces are evolving their own personalities,' as the publishing house built by a tech and retail giant adapts to home-officing. The post Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 01:41:14 UTC ]
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In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-29 22:14:12 UTC ]
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The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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The International Publishers Association (IPA) has reaffirmed the importance of copyright law, stating the Covid-19 pandemic "does not make copyright protection less viable or infringement less unlawful." Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 10:06:18 UTC ]
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HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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The three senior employees at Wayne State U Press who were fired on Feb. 7 and rehired on Feb. 21 have filed a complaint with the EEOC and Michigan Dept. of Human Rights, charging discrimination on the basis of race. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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The bills propose to give elected parental review boards the power to decide which “age-appropriate" materials can be accessible to minors within a public library, with librarians who don’t comply with the board’s decisions subject to prison time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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The three senior employees recently fired from their jobs at Wayne State University Press have been re-hired, but their attorney is not ruling out litigation against the university for discrimination, retaliation, and due process claims. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-24 05:00:00 UTC ]
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Wayne State University Press remains embroiled in controversy since the firings of three senior employees. The president's office has assumed oversight for the press, and interim director Tara Reeser is stepping down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
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Wayne State University president M. Roy Wilson informed his colleagues Friday that the press' interim director, Tara Reeser, will now report to WSU's chief of staff in the president's office rather than to the dean of libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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Debbie Cenziper focuses on “the Trawniki men,” trained in Poland to commit mass murder. Continue reading at The Washington Post
[ The Washington Post | 2020-01-09 12:46:57 UTC ]
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When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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