The publisher homepage is making a comeback

In the age of Facebook, new publishers have thrived when it comes to building traffic quickly. More difficult, however, has been building brands. Facebook has excelled at getting people to be loyal to Facebook, not the publishers on its platform. As a result, many publishers are trying out ways to make an impression on drive-by readers and keep them coming back. One tactic is to make the home page and article page as eye-catching as possible, to build a brand that readers will recognize. The post The publisher homepage is making a comeback appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-25 00:00:00 UTC ]
News tagged with: #building brands #coming back #home page

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How RebelMouse's Social Publishing Platform Can Make Your Traffic Sing Like The Dodo

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[ Fast Company | 2014-06-06 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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London Book Fair 2014: Making Digital Pay at Cenveo Publisher Services

For Cenveo Publisher Services, 2014 is the year digital strategies must deliver in terms of profits for its publisher clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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What is Google Newsstand and How Can Publishers Make the Most of It?

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[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-02-03 00:00:00 UTC ]
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[ Fast Company | 2014-01-23 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-08-08 00:00:00 UTC ]
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[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-03-19 00:00:00 UTC ]
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