The publisher homepage is making a comeback

In the age of Facebook, new publishers have thrived when it comes to building traffic quickly. More difficult, however, has been building brands. Facebook has excelled at getting people to be loyal to Facebook, not the publishers on its platform. As a result, many publishers are trying out ways to make an impression on drive-by readers and keep them coming back. One tactic is to make the home page and article page as eye-catching as possible, to build a brand that readers will recognize. The post The publisher homepage is making a comeback appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-25 00:00:00 UTC ]

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