The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for its "marketing engine driven by... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-05 21:44:16 UTC ]
News tagged with: #ad tech #ad-tech company #today announced #digital media

Other news stories related to: "The Privacy Zeitgeist Means User Consent Is the New Key to Investment"

What 'The Daily' means to you

By Joe Wilcox, Betanews At Noon ET today, News Corp. launched its original iPad newspaper The Daily. During an event that started an hour earlier, News Corp. president Rupert Murdoch said the target audience is the 50 million American users expected to have purchased iPads by end of this... Continue reading at Betanews

[ Betanews | 2011-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time consuming #human beings

Leahy Reintroduces Bill to Restore Reader Privacy Protections

One month before controversial portions of the USA Patriot Act are set to expire, Sen. Patrick Leahy (D-VT) last week reintroduced a reauthorization bill that would restore protections for reader privacy that were eliminated by the Act in 2001. Continue reading at Publishers Weekly