The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?

The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be able to remain seated in a single venue. The May 3... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 10:00:00 UTC ]

Other news stories related to: "The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?"


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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Dell XPS 13 Plus review: The future is now

At a glanceExpert’s Rating ProsFast CPUGorgeous 3.5K OLEDGreat audioConsOnly two USB-C PortsMiddling battery performanceNo headset jackOur VerdictDell’s XPS 13 Plus once again tries to set standard for all laptops and largely succeeds, but its battery life and lack of ports don’t... Continue reading at PC World

[ PC World | 2022-08-04 10:45:00 UTC ]
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9 benefits of an Amazon Prime membership

Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s annual Prime Day dealfest). But Prime membership includes other perks, too: Everything from free ebook offerings to... Continue reading at PC World

[ PC World | 2022-06-19 11:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company

[ Fast Company | 2022-05-10 09:00:23 UTC ]
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Asus ProArt PA279CV monitor review: The go-to for content creators on a budget

At a glanceExpert’s Rating ProsAccurate imageHigh maximum brightnessMenu settings allow calibrationHas USB-C with 65 watts Power DeliveryCompetitive priceConsUnimpressive designLuminance uniformity could be betterHDR is bright but otherwise falls shortOur VerdictThe Asus ProArt PA279CV targets... Continue reading at PC World

[ PC World | 2022-04-14 10:30:00 UTC ]
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Lonely Planet Blends Print, QR Codes in New Experience Guidebooks

Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
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New York Times to buy subscription sports site the Athletic for $550m

Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian

[ The Guardian | 2022-01-06 23:27:19 UTC ]
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OverDrive Reports More than Half a Billion Digital Library Loans in 2021

In exceeding more than 500 million annual lends for the first time, OverDrive's 2021 figures suggest the pandemic has, as librarians have suggested, raised demand for digital content in public libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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IAB Europe suspends consent management firms as global privacy authorities signal tougher action

Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-30 04:01:00 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Shafak and Evaristo to headline Manchester Literature Festival

Elif Shafak and Bernardine Evaristo are among a roster of authors confirmed for the Manchester Literature Festival 2021, which is taking place as an in-person event in October. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 17:41:52 UTC ]
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Hitting the Books: How Tesla engineers solved the problem of exploding EV batteries

Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver... Continue reading at Engadget

[ Engadget | 2021-08-21 15:00:52 UTC ]
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Rankin, Mukherjee and McDermid to headline Bloody Scotland Festival

Scottish crime scene heavy weights Ian Rankin (pictured), Abir Mukherjee and Val McDermid are among authors appearing at the Bloody Scotland crime festival, taking place this year as a hybrid event in Stirling. Continue reading at The Bookseller

[ The Bookseller | 2021-08-18 08:39:13 UTC ]
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Simone Biles, Naomi Osaka, and the media’s coverage of mental health in sports

Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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Amazon Publishing, DPLA Ink Deal to Lend E-books in Libraries

The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
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Every company must be a tech company first and a media company second

To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company

[ Fast Company | 2021-05-07 07:00:25 UTC ]
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