The Motor Trend guide to kick-ass custom events

Motor Trend holds some 15 tentpole events a year. Like most publisher events, they are editorially independent, created at scale and easily packaged for sponsorships. The format is predictable, repeatable and reliably monetized. In other words, they are safe. Custom events, like this one, are anything but. To create this event for BF Goodrich, Motor Trend's event unit pulled in editors to help design the track, recruited enthusiastic amateurs via their publishing platform, then put them head to head in the California desert. Sponsor content by The Enthusiast Network. The post The Motor Trend guide to kick-ass custom events appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-07 00:00:00 UTC ]
News tagged with: #editorially independent #motor trend #publishing platform #sponsor content #enthusiast network

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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

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3 new audiobooks to kick off your fall playlist

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How to get your own book published: a step by step guide

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E3 2023 will be run by the team behind the PAX gaming events

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Meal kit company sued by customers who claim 'contaminated' lentils led to gallbladders removals

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Check out a cool new guide to indie bookstores on the West coast.

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Amazon Prime Day 2022: Everything you need to know about Amazon’s shopping event

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A Call to Southern Writers: Register People to Vote at Literary Events

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