The Morning After: Adidas' first NFT drop made $23 million

If you’ve started to generally understand the ebbs and flows of cryptocurrencies, the volatility of Bitcoin and the rest, and started to comprehend why blockchain tech has a big future beyond Dogecoin, it probably means you’re late to the NFT party. Non-fungible tokens are, well, unique. (That’s what non-fungible means.) They’re sort of like a digital trading card in a lot of ways.These digital goods are shaking up the art world, sports collectibles and many other fields. And you’re late to the party because, well, Adidas is making bank, and Nike is chasing the NFT bucks as well. (We have a deeper dive on NFTs right here.)Over the weekend, Adidas' first NFT effort made over $23 million in Ethereum, from a $15.5 million Early Access phase and $7.5 million in general sales. It wasn’t entirely smooth sailing — Adidas had to halt early transactions due to a technical hitch. It did, however, prove there’s an audience for NFT collaborations, starting with this partnership with Bored Ape Yacht Club (an existing collection of Bored Ape NFTs).— Mat Smith Due to shortages, Microsoft used Xbox dev kits to run a 'Halo Infinite' tournamentSupply chain constraints.MicrosoftA Kotaku report over the weekend explains how Microsoft had to use Xbox Series X dev kits to run the first major Halo Infinite tournament, the Halo Championship Series' Raleigh Major, this weekend. Sadly, the company couldn't find enough retail consoles to use — the "global supply chain shortage is real," 343... Continue reading at 'Engadget'

[ Engadget | 2021-12-20 12:13:50 UTC ]
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LBF: Execs say governments must be ?"made to listen" on copyright defence

Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 14:11 The industry must make a stronger case to government for strengthening safeguards on copyright, with the protection of authors at its heart, said senior international publishers speaking at London Book Fair's 40th anniversary... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Profits drop 17% at Hachette in 2010, after 'spectacular' 2009

Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 09:18 Profits at Hachette Livre fell almost 17% in 2010, a year in which the company's revenues "returned to normal" following the spectacular success of Stephenie Meyer's Twilight saga in 2009. The French-owned publisher's... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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The Daily's $30 Million Launch: Archetype for Tablet Success or the Next Portfolio?

Apple kept mum on its highly anticipated digital subscription plan during a press conference today at the Guggenheim in New York City announcing News Corp.'s new tablet publication The Daily (which is available in the App Store as of noon Eastern), but News Corp. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-02 00:00:00 UTC ]
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Hearst To Buy Lagardere Magazine, Digital Units for $889 Million

Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst corp #digital units #announced today #magazine business