The misunderstood 'digital native' has a two-minute attention span

There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up nonverbal cues," "Digital natives need help understanding search," and my personal favorite, "Beware the Digital Native!" (in which Enrique Salem, president and CEO of Symantec, says digital natives don't think about identity and security "the way we do.") Magazine publisher Time Inc. wanted to find out about the cross-platform… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-04-10 00:00:00 UTC ]
News tagged with: #digital native #mobile technology #digital natives #nonverbal cues

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Alight Media takes top digital media outreach spot from Global

The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week

[ Media Week | 2023-07-12 08:53:16 UTC ]
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APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
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Student chefs cook thousands of meals for Montreal's Native Friendship Centre

Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC

[ CBC | 2023-05-21 07:37:00 UTC ]
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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
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West Baltimore native sees his parents’ interracial relationship as ‘testimony to the power of ordinary people to remake America’

CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun

[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
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Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
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Nick Johnson, influential digital media ad leader, dies at 55

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[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

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[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
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Clint Smith’s Back-to-Back, Genre-Spanning Best Sellers

In 2021, “How the Word Is Passed” was on the hardcover nonfiction list for five weeks. Now Smith is back — with a book of poetry on the fiction list. Continue reading at The New York Times

[ The New York Times | 2023-04-13 09:00:21 UTC ]
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Behind Church & Dwight's approach to digital growth and value pricing

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[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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Is Controlled Digital Lending on Borrowed Time?

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[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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[ The Conversation | 2023-03-21 02:59:12 UTC ]
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Attention: a new Zadie Smith novel is coming this fall.

This morning, Penguin Press announced that they will be publishing Zadie Smith’s next novel, The Fraud, on September 5, 2023. Here’s how the publisher describes the book: From acclaimed and bestselling novelist Zadie Smith, The Fraud is a kaleidoscopic work of historical fiction set against the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-02 14:57:55 UTC ]
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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

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[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

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[ Digiday | 2023-02-10 05:01:00 UTC ]
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3 Super Bowl Advertisers Winning the Digital Content Game

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[ AdWeek | 2023-02-08 19:41:19 UTC ]
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