The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at 'The New York Times'

[ The New York Times | 2011-05-09 00:00:00 UTC ]

Other news stories related to: "The Media Equation: Now to Sell Advertisers on Tablets"


If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this


Good News, Bad News, and the Future: Manga 2014

It’s 2014, and for North American manga publishers, the digital revolution is well underway. Where there once were only a handful of publishers offering their titles online or via ebook apps, now almost all of them are offering, or negotiating to offer at least some of their current and backlist... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this


Johnston Press axes photographers

Johnston Press is disposing of staff photographers in a swathe of newspapers across England, reports HoldTheFrontPage. Photographers are soon to leave the company's titles in Lincolnshire, Warwickshire, Northamptonshire and Buckinghamshire. Most will go after accepting voluntary redundancy... Continue reading at The Guardian

[ The Guardian | 2014-01-27 00:00:00 UTC ]
More news stories like this


Does digital publishing mean the death of the author? | Richard Lea

We used to know what it took to be a writer – you had to publish a book. But electronic publishing is piling pressure on myths of the author's lifeWhat's the difference between making money out of books and writing books that people want to buy? Turns out it's about 40% – if, that is, you... Continue reading at The Guardian

[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this


Hearst's Swartz Eyes B2B Media, Entertainment, for Growth

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek

[ AdWeek | 2014-01-02 00:00:00 UTC ]
More news stories like this


Postage Rate Hike Approved

The United States Postal Service (USPS) delivered coal to magazine publishers to welcome the New Year. Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-02 00:00:00 UTC ]
More news stories like this


Regional daily ditches picture desk

This may not be a first - but HoldTheFrontPage is reporting that the Manchester Evening News has ditched its picture desk.It says that both the picture editor and his deputy have not been replaced after leaving the Trinity Mirror title. Photographers are now assigned to jobs by the... Continue reading at The Guardian

[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this


Where Branded Content Dollars Are Going

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek

[ AdWeek | 2013-12-04 00:00:00 UTC ]
More news stories like this


Dwelling well

Upscale shelter magazine Dwell, which is moving its editorial operations to Manhattan from San Francisco, just launched an online store that offers fans a handpicked selection of furniture and other home (and office) goods. But rather than acting as a link between buyer and seller, like most... Continue reading at Crains New York

[ Crains New York | 2013-11-03 00:00:00 UTC ]
More news stories like this


UK Newspapers Fail to Block Royal Charter on Press Regulation

London (CNN) -- UK newspaper and magazine publishers lost a High Court bid Wednesday to block the progress of a government-backed royal charter on press regulation. The royal charter, which has cross-party backing, was due to go before the Privy Co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
More news stories like this


Podcast: Frankfurt Stays Hot

Right-sized and re-made, the Frankfurt Book Fair retains its pre-eminent position in the global publishing industry, digital revolution and all. Click here to listen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
More news stories like this


Elle, Cosmo to Include Actual Vials Of Perfume With November Issues

Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle,... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this


Maria Rodale

The biggest difference between before the digital revolution and now is that customers control the content flow rather than publishers. As customers we want what we want when we want it and how we want it. A new song? A new book? One click away (so frictionless!). A question about our health? Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
More news stories like this


More Print News Subscribers Plan To Cancel Subs, Uptick In Mobile Consumption

It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
More news stories like this


Hearst starts publishing iPad magazines days before print editions

Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget

[ Engadget | 2013-01-18 00:00:00 UTC ]
More news stories like this


Google Fires a Rare Public Salvo Over Aggregators

Google is fighting a proposal that would force it and other online aggregators to pay German newspaper and magazine publishers to display snippets of news in Web searches. Continue reading at The New York Times

[ The New York Times | 2012-11-29 00:00:00 UTC ]
More news stories like this


Adapting to Conditions

The publishing business mirrors the natural world in many ways: it’s a fertile, creative process influenced by myriad conditions, some as unpredictable and unforgiving as weather. The coming of the ebook and digital publishing to the Canadian book industry can be compared to the approach of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this


Magazine Publishers & The iPad: An Unrequited Love

Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
More news stories like this


Taking Storytelling Digital

Eli Horowitz does not think of himself as someone who “fetishizes the book.” But he’s also seen what books become, in digital form, and has not always been impressed. A former managing editor and publisher at McSweeney’s, Horowitz describes much of what he has seen in the digital revolution in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this


The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this