The Books for Grown Ups series is worth nearly £30m – so it’s no wonder that retro books for ‘kids’ have spread to other publishers. Now, serious subjects are getting the toilet-book treatment, too In 1971, a book about the computer was published under the children’s imprint Ladybird as part of a series designed to show schoolchildren “How it Works”. In common with 645 other titles published between 1940 and 1980, it was a small hardback with 56 pages. It was one of the first Ladybirds to be sold in decimal currency, costing 24p, after decades of the books being pegged at 2/6.“If you are interested in computers, their function and operation, but are discouraged by their complexity, you should read this book,” said the introduction. “It deals as simply as possible with the principles and does not delve too deeply into electronics.” Though it was intended for “older students,” which means ages 7+ in Ladybird parlance, legend has it that it was so well regarded that 100 copies were ordered by the Ministry of Defence to be circulated among its staff in plain wrapping so they wouldn’t know they were reading a book intended for kids. Related: The best Ladybird illustrations ever! Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-02-21 00:00:00 UTC ]
News tagged with:
#imprint ladybird
Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with:
#sunday mornings
#in-depth features
#subscriber lists
#significant amount
#workflow challenges
#concerted effort
#balancing act
#ground rules
#promotional messaging
#rigorous eye
#pretty limited
#delayed gratification
#easy-to-digest showcase
#highly effective
#paid subscriber
Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with:
#industry dive
#york magazine
Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with:
#sunday mornings
#in-depth features
#subscriber lists
#significant amount
#workflow challenges
#concerted effort
#balancing act
#ground rules
#promotional messaging
#rigorous eye
#pretty limited
#delayed gratification
#easy-to-digest showcase
#highly effective
#paid subscriber
The History Press will publish a novel about an 18th-century cat, Jeoffry: The Poet’s Cat by Oliver Soden. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 15:20:49 UTC ]
More news stories like this | News stories tagged with:
#history press
The Publishing Association has released its latest Yearbook statistics, showing growth in both the industry's print and digital revenues, making 2019 in its estimation “the biggest year ever for UK publishing”. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 05:50:22 UTC ]
More news stories like this | News stories tagged with:
#biggest year
#uk publishing
#showing growth
#digital revenues
#publishing association
To celebrate His Holiness' 85th birthday, Shambhala offers discounts on many of his books and reissues classic titles, while Interlink unveils an upcoming illustrated biography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#birthday month
Constable is publishing a book this summer exploring the reasons why women are blamed for male violence. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 01:16:35 UTC ]
More news stories like this |
Publishers are divided on when staff should return to office buildings, with some back at their desks already but others—including Pearson and Taylor & Francis—planning to keep some staff at home until next year. Continue reading at The Bookseller
[ The Bookseller | 2020-07-19 14:53:46 UTC ]
More news stories like this | News stories tagged with:
#pearson
Elliott developed his London listings and culture magazine into a ‘global media empire’Tony Elliott, the founder of the events listings magazine Time Out, has died after a long illness, the magazine has said.The 73-year-old set up the magazine in London in 1968 and grew it into a major... Continue reading at The Guardian
[ The Guardian | 2020-07-17 18:46:36 UTC ]
More news stories like this | News stories tagged with:
#magazine founder
#culture magazine
#long illness
#major publishing
Industry notes: The Federation of European Publishers is backing efforts to see the cultural sector included in EU Special Council meetings, while Bonnier donates to open a ‘Reading Fund’ in Germany. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FEP’s Manifesto: ‘European Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-17 17:40:53 UTC ]
More news stories like this | News stories tagged with:
#authors appeared
#european publishers
#porter anderson
#bonnier
The Andrew W. Mellon Foundation has provided $3.5 million to support the establishment of the Literary Arts Emergency Fund, which will support nonprofit literary publishers and organizations with $5,000-$50,000 emergency grants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#mellon foundation
Little, Brown imprint Constable has acquired musical artist Gary Numan’s "incisive and poignant" autobiography (R)evolution. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 18:39:52 UTC ]
More news stories like this |
'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
More news stories like this | News stories tagged with:
#mary trump
#simon schuster
#memoir
Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion publishers
#ready audience
#police brutality
#discrimination dominated
Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religious publishers
#ready audience
#police brutality
#discrimination dominated
Megan Dobson, a veteran of business and editorial posts with several HarperCollins Christian Publishing imprints, will take on children's books as v-p and publisher of the HCCP imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#megan dobson
#harpercollins
There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with:
#key elements
#good job
#holy grail
Michael O’Mara Books will publish Breathe Out: A Creative Guide to Happiness for Teen Minds in association with mental health charity Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 13:34:05 UTC ]
More news stories like this | News stories tagged with:
#mara books
HarperCollins has acquired world all language rights to Wake Up: Why the ‘Liberal’ War on Free Speech is Even More Dangerous than Covid-19 by broadcaster and journalist Piers Morgan. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 12:44:18 UTC ]
More news stories like this | News stories tagged with:
#clarion call
#free speech
#acquired world
#harpercollins
Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation
[ The Conversation | 2020-07-15 09:57:53 UTC ]
More news stories like this | News stories tagged with:
#black writers
#diverse books
#publishing industry