Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s unusual Facebook campaign The FBI has found an interesting use for targeted Facebook ads: to recruit Russian spies. CNN reports that the Federal Bureau of Investigation is running ads in Russian in the Washington D.C. area, apparently in hopes of reaching Russian spies who want to switch sides. One depicts a chess set and reads, in Russian, "Isn't it time for you to make your move?" The FBI told CNN it couldn’t comment, though it added: “The FBI will use all legal means available to locate individuals with information that can help protect the United States from threats to our national security." (Facebook ads have come up in U.S.-Russia relations before, when Russia used them to try to influence the 2016 presidential race.) The FBI’s new ads are viewable on Facebook’s ad library. Also, apparently the FBI could use a new copywriter? CNN says “some of the Russian in the ads is awkwardly phrased or contains typos—an indication they may not have been written by a native Russian speaker.” ‘Masters of Marketing’ The start of the Association of National Advertisers’ annual “Masters of Marketing” conference coincided with bad news for the corporate world: The Dow Jones Industrial Average... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
News tagged with:
#patrick mahomes
#ad lib
#environmental activist
#exclusive data
#online publisher
#nielsen
After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarter compared
#showing growth
Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:35 Independent booksellers say the government should step in to fix the price of books after the Booksellers Association called on the coalition to do more to maintain bookshops on the high street. BA c.e.o. Tim Godfray appealed... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indies call
#high street
#high streets
#trade body
Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#remove ads
As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad clients
#meredith launched
Written By: Philip Stone Publication Date: Tue, 04/10/2011 - 15:47 Six hardback books released on Super Thursday (29th September) sold more than 10,000 copies in their three days on sale last week, helping book sales soar past the £30m mark for the first time since December last year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 09:37 Super Thursday has begun with a welter of press coverage about one of the busiest days in the publishing calendar. Today, 225 hardbacks hit shops including titles by Jamie Oliver, Alan Partridge, James Corden and Robert Harris.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#press coverage
#publishing calendar
#jamie oliver
#alan partridge
#james corden
#robert harris
Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolled
Written By: Charlotte Williams and Philip Stone Publication Date: Mon, 26/09/2011 - 09:00 Publishers are looking to make their mark with blockbuster titles from day one of release, as the most important day of autumn hardback releases, Super Thursday, looms this week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#super thursday
#charlotte williams
#blockbuster titles
If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social feed
#facebook information
#personal story
Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times
[ The New York Times | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing houses
#news sites
#huffington post
Written By: Caroline Horn Publication Date: Fri, 16/09/2011 - 16:12 Walker Books is strengthening its licensing operations in order to exploit forthcoming television deals for its properties including the Tilly and Friends series and Sam McBratney and Anita Jerams Guess How Much I Love You.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv titles
#friends series
Written By: Benedicte Page Publication Date: Fri, 16/09/2011 - 08:31 Waterstones proposed higher discount, flat rate terms for publishers, put forward in exchange for scrapping promotion fees, could hit author royalties, according to agents and the Society of Authors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#put forward
Nothing turns a tech user off faster than system malfunctions. In the arms race the app market has shaped up to be, publishers are debuting their offerings as quickly as they can produce them. Unfortunately, this often does not leave time to work out the final kinks of download issues, faulty... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arms race
Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#half compared
Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle devices
#robert kiyosaki
Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice president
#sales strategy
#digital advertising
#posting gains
#year increase
Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital readers
#digital editions
#highly engaged
Publication Date: Wed, 24/08/2011 - 08:25 BBC Books is to launch a publishing programme around Bafta-winning TV series "Sherlock", which was inspired by the adventures of Arthur Conan Doyle's Victorian detective Sherlock Holmes. The titles will each feature the show's branding and introductions... Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bbc books
#publishing programme
#mark gatiss
Smiths News, the newspaper and magazine wholesaler, has completed the purchase of the remaining assets of Dawson Holdings, which include its ebook unit and its newspaper and magazine airline distribution business. Continue reading at Media Week
[ Media Week | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook business
#smiths news
#dawson holdings