WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at 'Media Week'
[ Media Week | 2019-09-04 12:54:23 UTC ]
News tagged with:
#tech company
#digital media
“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president. Continue reading at The New York Times
[ The New York Times | 2022-05-15 09:00:16 UTC ]
More news stories like this | News stories tagged with:
#hillbilly elegy
#best-selling memoir
#memoir
A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC
[ CBC | 2022-05-12 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#federal government
#pearson airport
#pearson
After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek
[ AdWeek | 2022-05-11 14:10:39 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#bouncing back
#nielsen
Surrender, which will ‘draw in detail’ what he had previously only sketched in songs, will contain 40 chapters, each named after a U2 song, and include 40 original drawings by the singerThe first memoir by Bono will be released this year, publisher Penguin Random House has announced.While the U2... Continue reading at The Guardian
[ The Guardian | 2022-05-10 15:24:58 UTC ]
More news stories like this | News stories tagged with:
#release memoir
#publisher penguin
#memoir
As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek
[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | News stories tagged with:
#first-party data
#guiding light
#nielsen
Ali Smith's first novel since her seasonal quartet takes place in our pandemic-inflected world. Continue reading at The Washington Post
[ The Washington Post | 2022-05-04 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#ali smith
#love language
#first novel
“The historian will tell you what happened. The novelist will tell you what it felt like.” I’ve always found these words by E.L. Doctorow a compelling argument for the unique power of fiction to enliven the past. Yet when thinking about the lives of people of color in America, you can’t count on... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-29 08:49:53 UTC ]
More news stories like this | News stories tagged with:
#golden age
#historical fiction
Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with:
#post marketing
#don winslow
#tandem collective
#harpercollins
Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#traditional tv
#struck deals
#creative types
#nielsen
Filmmakers, novelists and photographers, among others, also shape our collective memory, Richard Cohen writes. Continue reading at The Washington Post
[ The Washington Post | 2022-04-22 12:00:50 UTC ]
More news stories like this | News stories tagged with:
#collective memory
#novelists
'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
More news stories like this | News stories tagged with:
#horizon media
#nielsen alternatives
#nielsen
With an ever-expanding list of titles, genres, authors, and imprints, the indie publisher is giving writers a path to success and an alternative to larger, more traditional houses. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional houses
#indie publisher
These essays from Enlightenment thinkers help show how pseudoscience about race developed, Henry Louis Gates Jr. and Andrew S. Curran write. Continue reading at The Washington Post
[ The Washington Post | 2022-04-15 12:00:00 UTC ]
More news stories like this |
A glance at the movers and shakers over a century, and some who have starred in the past 25 years (reprinted from PW's 125th Anniversary issue in July 1997) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
Humiliation can be profitable — or it can spark needed change, Cathy O'Neil explains. Continue reading at The Washington Post
[ The Washington Post | 2022-04-08 12:00:10 UTC ]
More news stories like this |
The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
More news stories like this | News stories tagged with:
#mass shootings
#real time
#digital media
Interviews Sandra Cisneros’s success as a poet, short-story writer, novelist, and essayist is tied to her determination to write about others with awareness and love. Her work is populated by powerful people—powerful in their pain, joy, and hunger for... Continue reading at World Literature Today
[ World Literature Today | 2022-04-01 16:29:13 UTC ]
More news stories like this | News stories tagged with:
#in-person events
#hotel rooms
#ryszard kapuściński
This week's Media Briefing recaps the top topics of discussion among publishing executives at this week's Digiday Publishing Summit. The post Media Briefing: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-31 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#publishing executives
#publishing summit
This week's Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit. The post Media Briefing: What to expect from the Digiday Publishing Summit 2022 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-24 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#publishing summit
Dear Literary Community, We write to you from the Texas and North Carolina chapters of Writers for Democratic Action, a national organization committed to “bringing together the literary community to demand racial and economic justice, champion suffrage for all people, oppose impediments to... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-21 08:49:57 UTC ]
More news stories like this | News stories tagged with:
#literary events
#democratic action
#economic justice
#literary community