The Economist is relaunching its bimonthly lifestyle publication, 1843, on Wednesday with an updated logo, a redesign, a more multiplatform focus and a new tagline, "Stories of an extraordinary world."The magazine, whose name nods to the year The Economist was founded, will include long-form features on topics such as design, style, food and travel. The cover story for the relaunch is "Death of the calorie," a piece exploring what the magazine describes as "the world's most useless measure."1843 has run a print edition since April 2016; before then the publication bore the name Intelligent Life. Along with the redesigned brand, logo and content, the publication will let readers access content in more ways, through film, podcasts, social channels and events. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-13 00:00:00 UTC ]
A 1980s Brat Pack movie helped inspire the book-jacket concept for 'Still Here' by Lara Vapnyar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-20 00:00:00 UTC ]
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Welcome to Cover Story, a new PW column that looks at the art and science of book-jacket design. First up: 'The Mandibles: A Family, 2029-2047' by Lionel Shriver. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-15 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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While invective about the state of American democracy has reached a fever pitch on social media, several government feeds themselves have gone quiet on the first day of the federal shutdown.Agencies including FEMA, the National Park Service and NASA have stated on their Facebook, Twitter and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-02 00:00:00 UTC ]
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