The E.W. Scripps Co. Buys Cracked for $39 Million

In an effort to court millennials and invest further in key content categories, The E.W. Scripps Co. has acquired the iconic humor brand Cracked from Demand Media. The purchase price was $39 million."We always look for brands that have an eye toward high quality," said Scripps Chief Digital Officer Adam Symson. "So Cracked really fit the bill for us."Cracked magazine launched in 1958 as a competitor to Mad magazine. Since dropping a print edition in 2007, the brand has been a digital-only destination for all things pop culture, weird and funny. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-13 00:00:00 UTC ]
News tagged with: #demand media #purchase price #high quality #mad magazine

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[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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24 Million Secondary Characters: a Q&A with Adam Johnson

The Tip Sheet asked the author of The Orphan Master's Son: A Novel of North Korea what kind of impact the death of “dear leader” Kim Jong-il will have on the nation’s oppressed citizenry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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YouGov: books 'among most popular online buys'

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[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Kindles Sell by the Millions

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[ PC World | 2011-12-18 00:00:00 UTC ]
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No Exit buys Drive sequel

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[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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ICM in management buy-out

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[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Head of Zeus makes fiction buy

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[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Head of Zeus makes first fiction buy

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[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-07 00:00:00 UTC ]
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[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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[ The Bookseller | 2011-11-23 00:00:00 UTC ]
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[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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