Here's the way I see it: The difference between old and new media publishers (or traditional and digital-native publishers, if you prefer) is that, while both struggle to stay afloat, some new media companies just don't quite realize it yet.I've been thinking about the economics of all publishing in recent weeks as more and more bad news has come out of medialand. Cond Nast, for instance, announced it was shuttering the print edition of Teen Vogue and cutting back the frequency of many of its glossies (e.g., Architectural Digest and GQ will go from 12 issues per year to 11).There was also some extreme bad news that came out of the digital-native world: Local news sites DNAinfo and Gothamist (which DNAinfo had acquired only in March) abruptly shut down. But the bottom line there was obscured by some high drama. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
Tributes to daughter Chelsea, a letter to her teenage self and a salute to young female activists to feature in Clinton-themed issueHillary Clinton will guest-edit one of the last print editions of Teen Vogue, the magazine has announced. On the anniversary of her election loss to Donald Trump,... Continue reading at The Guardian
[ The Guardian | 2017-11-09 00:00:00 UTC ]
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While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the... Continue reading at Fast Company
[ Fast Company | 2017-05-04 00:00:00 UTC ]
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B2B's shifting ad spend, a big promotion at Teen Vogue, and more news from around the magazine space. The post IBT Media Rebrands as Newsweek Media Group | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-27 00:00:00 UTC ]
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For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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Once known for its beauty tips, Teen Vogue has become a powerful critic of the Trump administration. What’s behind its transformation?Charlie Knoles is a 39-year-old meditation coach and father based in California. He reads Politico, ProPublica and the Wall Street Journal, and posts on Facebook... Continue reading at The Guardian
[ The Guardian | 2017-02-25 00:00:00 UTC ]
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The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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4. In a story headlined "Facebook wants you to watch longer videos, so it's going to show you longer videos," Recode's Peter Kafka reports that Facebook "is tweaking its News Feed algorithm to emphasize longer videos that are able to retain their audience; the longer they hold them, the more... Continue reading at Advertising Age
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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After a slow start to the fiscal year, Riggio, who returned as Barnes & Noble's CEO after last month's ouster of Ron Boire, has plans to improve the bookseller's bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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The importance of book clubs to the bottom line has rebounded alongside print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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New stores with cafés that serve beer and wine are part of the chain’s plans to boost its bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Universities are taking different approaches to handling shrinking budgets, from cutting back on staff to expecting presses to rely more on their own resources. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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How independent booksellers and libraries are collaborating on programs to benefit kids and help out the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Independent publisher Myriad Editions is making two editors redundant and cutting back the number of titles it publishes after a “tough” couple of years. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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