The case for publishing directly to Facebook

The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them scale. Even for established players, publishing directly to the platform can bring visibility. “My argument is, you don’t want to throw your whole lot in there," said online entrepreneur John Battelle. The post The case for publishing directly to Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-25 00:00:00 UTC ]

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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Watch: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue.  Continue reading at Advertising Age

[ Advertising Age | 2020-04-30 14:45:12 UTC ]
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Watch live at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue.  Continue reading at Advertising Age

[ Advertising Age | 2020-04-30 12:45:12 UTC ]
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Watch live Thursday at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue.  Continue reading at Advertising Age

[ Advertising Age | 2020-04-29 22:14:12 UTC ]
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Do Writers Need Literary Agents?

Do writers need literary agents to get published and find success with their writing? Are there times when getting an agent doesn't make sense? We answer these questions here. The post Do Writers Need Literary Agents? by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-24 21:29:37 UTC ]
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‘The Professor and the Parson’ tries to make sense of a narcissistic con man who fooled nearly everyone

Adam Sisman‘s sprightly new book follows a 20th-century fantasist who styled himself, variously, as a professor, doctor and reverend. Continue reading at The Washington Post

[ The Washington Post | 2020-02-26 15:00:00 UTC ]
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‘The Professor and the Parson’ tries to make sense of a narcissistic con man who fooled nearly everyone

Adam Sisman‘s sprightly new book follows a 20th-century fantasist who styled himself, variously, as a professor, doctor and reverend. Continue reading at The Washington Post

[ The Washington Post | 2020-02-26 15:00:00 UTC ]
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Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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Alex Dimitrov and Dorothea Lasky, a.k.a. the Astro Poets, are here to make sense of modern life

The Twitter personalities discuss their new book and making astrology — as well as poetry — accessible. Continue reading at The Washington Post

[ The Washington Post | 2019-11-11 19:14:40 UTC ]
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‘It’s found money’: YouTube stars look for ways to expand to Facebook

Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 04:01:07 UTC ]
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A 40-year account of the evolution of Hispanic print media

After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection.  Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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A writer tries to make sense of Larry Nassar’s decades of abuse

In “The Girls,” Abigail Pesta interviews some of the promising gymnasts the Olympic doctor abused. Continue reading at The Washington Post

[ The Washington Post | 2019-08-07 20:23:06 UTC ]
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Chuck Klosterman tries to make sense of our absurd reality in ‘Raised in Captivity’

The author paints alternate realities to explore, obliquely, what it means to be alive today. Continue reading at The Washington Post

[ The Washington Post | 2019-07-16 13:15:03 UTC ]
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AT&T considers selling regional sports networks to slash debt

AT&T Inc. is weighing a sale of its regional sports networks as part of a plan to cut as much as $8 billion in debt by the end of the year, according to people familiar with the matter. The four regional networks, which includes rights to teams such as the hockey’s Pittsburgh Penguins,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-02 19:54:11 UTC ]
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A Moby-Dick–Inspired Memoir of Menopause

On a quest to make sense of what was happening to her body, the author Darcey Steinke sought guidance from female killer whales. Continue reading at The Atlantic

[ The Atlantic | 2019-06-18 14:40:31 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
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Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
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YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-17 04:01:28 UTC ]
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BISG Annual Meeting Tries to Make Sense of the Supply Chain

This year’s BISG annual meeting, held April 26 at the Harvard Club in New York City, surveyed a range of trends across the publishing supply chain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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How science fiction and fantasy can help us make sense of the world

Speculative writers flesh out our passing thoughts into complete, functioning societies and explore how they might unfold. Continue reading at The Conversation

[ The Conversation | 2019-04-18 09:22:03 UTC ]
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