You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the age of 73. Here's how... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday
[ Digiday | 2015-06-02 00:00:00 UTC ]
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Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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In a minor setback, an appeals court has denied the company’s bid to oust its court-appointed monitor, Michael Bromwich. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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RTL and ProSiebenSat1’s failed court case against maker Eyeo follows similar lawsuit by Zeit Online and HandelsblattGerman broadcasters RTL and ProSiebenSat1 have lost a court action against Eyeo, the maker of online ad-blocking software AdBlock Plus.A spokesperson for the court confirmed the... Continue reading at The Guardian
[ The Guardian | 2015-05-27 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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YouTube star Zoella, real name Zoe Sugg, has revealed she is writing the sequel to her debut novel Girl Online (Penguin) without the help of an “editorial consultant”. Girl Online was written with the assistance of Siobhan Curham, although Curham’s involvement with the book was not initially... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Since the collapse of Borders, independent booksellers’ role in the sale of print books has increased, but that does not seem to be the case for physical audio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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April 23, Dia de Sant Jordi, the Catalan festival dedicated to books and roses, accounts for 5–8% of annual book sales in Catalonia. The post Catalonia Celebrates Biggest Book-Giving Holiday of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-24 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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The Hachette Book Group and Penguin Random House have both issued statements commending Indiana legislators for revising the Religious Freedom Restoration Act. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian
[ The Guardian | 2015-03-26 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Deborah Emin of Sullivan Street Press discusses the challenges of selling ebooks from her own web site and why she moved to using an ebook distributor. The post Losing Your Illusions About Selling Ebooks On Your Own Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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