The 2016 Folio: Marketing Awards

Top 20 Marketing Campaign Winners: 1105 Media, Live From: Use of Social Media 5280 Publishing, 5280 Selects Newsletter & Day in Denver Giveaway: Behavioral Campaign and Use of Contests Bonnier Corporation, The post The 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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Wimpy Kid wins Blue Peter award

Jeff Kinney's comic tale beats 10 bestselling titles to be named best children's book of the last 10 years. Continue reading at BBC News

[ BBC News | 2012-03-01 00:00:00 UTC ]
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Children's book awards finalists annouced

Emerging authors and illustrators have made every category of the New Zealand Post Children's Book Awards this year, alongside their better known counterparts. Continue reading at Stuff

[ Stuff | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging authors #book awards

Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor &mdash; use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Herralde to receive LBF Lifetime Achievement Award

The London Book Fair Lifetime Achievement Award for 2012 will be awarded to Jorge Herralde,... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rapid growth

Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #self-published writers

Penguin wins three at PPC Awards

Penguin has picked up three gongs at the Publishers Publicity Circle (PPC) annual awards, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Judges revealed for Vintage indie award

The judges been revealed for the Vintage Independent Bookshop of the Year Award, which is to... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Newsday Wins Three New York News Publishers Association Awards for Excellence

Melville, NY, February 14, 2012 &ndash; Newsday has been recognized by the New York News Publishers Association with three Awards for Excellence for its superior journalism. Award winners will be honored at a reception in Albany on Wednesday, Apr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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Cult of the Leader wins CMI Management Book award

The Cult of the Leader (Wiley), written by Christopher Bones, has been named as the CMI... Continue reading at The Bookseller

[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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W H Smith ‘won market share’ at Christmas

W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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