The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook was pushing them to make videos exclusively for the social site. Here's an example of why it's probably not a hard sell: Uproxx, a site that focuses on millennial guys, recently debuted an original Web series called Luminaries. According to The Wall Street Journal, Uproxx ran the second episode of Luminaries as a Facebook-only installment last Wednesday. The episode, which features an 18-year-old man who develops a pistol that can only be used by its owners, garnered 4 million views in the first 24 hours on the site and hit 9 million views before the end of of Friday. 2. The marijuana industry serves 50 million American consumers, per data from InvestInCannibas. Only 8 percent of that market is legalized, according to the company's research, but InvestInCannibas claimed there have been 108 startups launching weekly in the weed marketing space in recent months, with many focusing on leveraging tech to reach marijuana smokers. 3. Digital ad viewability continues to be a hot topic. The latest evidence can be seen in the startup Clearstream, which stated it expects to its revenue to increase from $12 million in 2014 to $33 million this year while offering viewability data and other... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-21 00:00:00 UTC ]
News tagged with:
#wall street
#digiday reported
#total sales
Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
More news stories like this |
The Scottish Granny creates another viral hit with ‘I Need a New Butt!’ Plus QVC host David Venable’s latest cookbook is the second bestselling title in the country, and ‘A Dog’s Purpose’ heads to the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#viral hit
#latest cookbook
#bestselling title
#big screen
This week: the winner of the 2018 Man Booker Prize, plus Yan Lianke's satiric, chilling take on China’s policy of forced cremation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this |
NBA finalist Téa Obreht sells a novel to Random House, Beach Lane buys an Amy Cherrix picture book for six figures, Avery picks up a title on gut health for a rumored high-six-figure sum, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#random house
#gut health
This week's hot books include an Italian novel about the downfall of Lehman Brothers that has won the Prix du Meilleur Livre Etranger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lehman brothers
Scottish Book Trust will later this month run a second digital festival, with First Minister Nicola Sturgeon and award-winning author Maggie O’Farrell lined up to take part. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
More news stories like this |
Robert Galbraith’s third Cormoran Strike title Lethal White has bagged the ebook number one straight out of the gate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital summit
#robert galbraith
#ebook number
Bob Woodward’s Fear: Trump in the White House has stormed into the Weekly E-Book Ranking number one spot—the second US journalist to top the ebook chart with a damning appraisal of the president this year, albeit with fewer references to Trump eating Big Macs in the Lincoln Bedroom than Michael... Continue reading at The Bookseller
[ The Bookseller | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bob woodward
#white house
#ebook chart
#michael wolff
This week's notable sales include an option for a 2016 thriller about an English teacher who disappears in Cambodia and a deal for Kiley Reid's forthcoming debut from Putnam about a babysitter and her employer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#film deals
#english teacher
This week's hot books include a Catalan novel recently sold in France and Germany, and a nonfiction title by the former Dutch foreign minister. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently sold
#nonfiction title
Dav Pilkey has the #1 book in the country with 'Lord of the Fleas,’ his fifth Dog Man title. Plus Jacqueline Woodson has new books on both of our children’s lists, and Darcey Bell’s ‘A Simple Favor,’ starring Anna Kendrick, Blake Lively, and Golding heads to the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dav pilkey
#jacqueline woodson
#big screen
Rachel Hollis sells a follow-up to Girl, Wash Your Face to Nelson, Algonquin nabs an Aussie writer’s debut novel, Penguin buys a book about a N.Y. Knicks fan by sportswriter Harvey Araton, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#penguin buys
This week: a biography of Betty Ford, plus punk rock and the fall of the Berlin Wall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#berlin wall
Nominate your local librarian for a 2018 'I Love My Librarian' award; How librarians find that elusive book you can't quite recall; And Facebook removes a purveyor of hate speech, but Twitter hedges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#librarians find
#hate speech
Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post italy
#book market
#digital dynamic
#book marketplace
Michael Ondaatje speaks Sunday after winning the Golden Man Booker Prize for his novel "The English Patient" at the Royal Festival Hall in London. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#english patient
Gail Honeyman’s début continues to remain completely fine at the top of the Weekly E-Ranking. Continue reading at The Bookseller
[ The Bookseller | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eleanor oliphant
#gail honeyman
The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this |
'We trust that the European Commission will take the specific nature of the (ebook) sector into account," says the Börsenverein' Jessica Sänger. The post European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european commission
#ebook sector
#jessica snger
Among this week's headlines: libraries at the ballot box; Carla Hayden's big week; and a potential "reckoning" for scholarly publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big week
#ballot box
#carla hayden
#scholarly publishing