Tavi Gevinson Rookie magazine: how it combines fashion and feminism.

Among the twenty- and thirtysomething women who populate the New York publishing world, there's a near-universal love for Sassy, the offbeat 1990s-era teen magazine, which they excitedly read along with their Plath and Didion as precocious adolescents. So it's no surprise that Rookie magazine, billed as the new Sassy, got so much press in places like the New York Times Magazine and nymag.com when it launched last week. Sassy was unlike its contemporaries, prissy Seventeen or lascivious YM: It made fun of celebrities, talked to its readers in teen-speak, and assured them that getting into a good college was as important as getting a date. Fifteen-year-old Tavi Gevinson, the founder and editor of Rookie, is known for a similar brand of down-to-earth quirkiness. A smart, stylish girl from Chicago who charmed magazine editors with her fashion blog, Style Rookie, Gevinson is what those who work at teen mags refer to as a "real girl." This is the kind of girl that Sassy was known for portraying and the kind of girl whom adult magazine editors believe Rookie could speak to now that Sassy is long gone. (Gevinson charmed me as well; I met her this summer when we were part of a Sassy-related event.)[more ...] Continue reading at 'Slate'

[ Slate | 2011-09-14 00:00:00 UTC ]

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Magazines Are Dead, or Why There's No Such Thing as a (Mere) Magazine Company Anymore

In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and... Continue reading at Advertising Age

[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Cravebox Markets Old-Fashioned Product in New-Fashioned Way

The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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MAGAZINE ABCs: July - December 2011: The top 100 magazines at a glance

The second half of 2011 continued to be a challenging time for magazine publishers, with only four of the top 20 consumer titles achieving lifts in print circulations. Continue reading at Media Week

[ Media Week | 2012-02-16 00:00:00 UTC ]
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Hearst Magazines Hires Two New Senior Executives for U.S. Magazine Division

Today, Hearst Magazines announced that two new senior executives would be joining its U.S. magazine division. Debi Chirichella, former chief operating officer at Condé Nast Digital, will join as senior vice president, chief financial officer; while Grant Whitmore, former chief operating officer... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-31 00:00:00 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

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How Chinese science fiction went from underground magazines to a Netflix blockbuster

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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

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'AudioFile' Magazine's Best Audiobooks of 2023

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The death of Jezebel is the end of an era of feminism. We’re worse off without it

Websites like Jezebel revived feminism, showing the internet might have a re-radicalizing effect. Who will carry the torch?Jezebel is dead. After 16 years, the women’s news site, launched by Gawker Media under the editor Anna Holmes in 2007, shuttered for good this past week. Its most recent... Continue reading at The Guardian

[ The Guardian | 2023-11-11 12:00:36 UTC ]
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John Freeman and Omar El Akkad on a Literary Magazine’s Final Issue

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[ Literrary Hub | 2023-10-19 08:10:54 UTC ]
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Literary magazines can be life-changing – but they need more support

The UK’s literary magazine scene is crumbling due to rising print costs. But I’ll keep printing my own magazine, which gives writers of colour a voice, for as long as I canTen years ago, Jeff Sparrow, editor of Overland, which describes itself as Australia’s only radical literary magazine, wrote... Continue reading at The Guardian

[ The Guardian | 2023-10-10 10:30:07 UTC ]
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Revisiting The Brownies’ Book, a Magazine for Black Children Published by W.E.B. Du Bois

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The surprisingly punk fashion of the Bloomsbury set, including Virginia Woolf and Vanessa Bell

The Bloomsbury group’s distaste for formality helped to set the foundations for how we dress today. Continue reading at The Conversation

[ The Conversation | 2023-09-28 15:52:36 UTC ]
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The White Review literary magazine ceases publishing

A statement cited increased costs and removal of UK state funding as the magazine, which featured writers including Paul Murray, Caleb Azumah Nelson and Sally Rooney, is to consider its future Literary magazine the White Review will not be published “for an indefinite period” according to a... Continue reading at The Guardian

[ The Guardian | 2023-09-26 09:06:39 UTC ]
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The Paris Review Wins 2023 Whiting Literary Magazine Prize

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[ The Paris Review | 2023-09-13 14:10:36 UTC ]
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Here are the winners of the 2023 Whiting Literary Magazine Prizes.

Today, the Whiting Foundation announced the winners of its sixth annual Literary Magazine Prizes, honoring “seven print and digital magazines that are among the most distinctive and lively publications at the forefront of American culture.” This cycle, each winner will be granted $20,000 in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-12 12:00:56 UTC ]
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2023 Whiting Literary Magazine Prize Winners Announced

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[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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