Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

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With a Boost from Adult Fiction, Print Book Sales Rose 1.3% Last Week

A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult fiction #1% increase #flat sales #adult nonfiction #print books #circana bookscan #print book


Expanding the Reimagining Bookstores Campaign

A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Florida School District Is Sued Over Book Restrictions

A free-speech organization and the country’s largest book publisher said the district violated the First Amendment and the equal protection clause. Continue reading at The New York Times

[ The New York Times | 2023-05-17 17:45:29 UTC ]
More news stories like this | News stories tagged with: #largest book


PEN America and Penguin Random House Sue School District Over Book Bans

PEN America and publisher Penguin Random House filed a law suit today against a school district for book bans. Continue reading at Book Riot

[ Book Riot | 2023-05-17 16:28:56 UTC ]
More news stories like this | News stories tagged with: #pen america #book bans #school district #publisher penguin #penguin random house


PEN America, Penguin Random House Sue Florida School District Over 'Unconstitutional' Book Bans

PEN officials called the suit a "first-of-its-kind challenge to unlawful censorship," bringing together concerned parents, authors, and a major publisher. "Censorship, in the form of book bans like those enacted by Escambia County, are a direct threat to democracy and our Constitutional rights,"... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pen america #book bans #major publisher #penguin random house


This Dark Children’s Book Is a Shocking Campaign to Protest Gun Violence

On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek

[ AdWeek | 2023-05-15 06:00:00 UTC ]
More news stories like this | News stories tagged with: #read aloud #children's book #children’s book


Sask. Cree journalist Connie Walker wins Pulitzer Prize for residential school podcast

A Saskatchewan First Nations woman's story about her father's residential school experience has won the world's top journalism award. Continue reading at CBC

[ CBC | 2023-05-08 23:02:08 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize


Have a look back at every Pulitzer Prize for Nonfiction winner of the 21st Century.

This afternoon, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for General Nonfiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor will gain entry to a very exclusive... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 14:30:42 UTC ]
More news stories like this | News stories tagged with: #nonfiction winner #21st century #3pm est #columbia university #general nonfiction #cool $15 #gain entry #pulitzer prize


Have a look back at every Pulitzer Prize for Fiction winner of the 21st Century.

On Monday, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for Fiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor (if there is to be one; see 2012) will gain entry to […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-05 14:30:48 UTC ]
More news stories like this | News stories tagged with: #fiction winner #21st century #3pm est #columbia university #cool $15 #gain entry #pulitzer prize


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book


This Alaska bookstore in Sarah Palin’s hometown isn’t backing down about its drag story time.

Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
More news stories like this | News stories tagged with: #sarah palin #bookstore


Print Book Sales Declined 2.7% Last Week

Unit sales of print books fell 2.7% last week compared to the week ended April 30, 2022. For the second consecutive week, higher sales in the adult fiction and young adult categories were offset by declines in adult nonfiction and children's segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #consecutive week #higher sales #adult fiction #adult nonfiction


Post-Easter US Print Sales Up 5 Percent in Late April

In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market. The post Post-Easter US Print Sales Up 5 Percent in Late April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-02 13:43:54 UTC ]
More news stories like this | News stories tagged with: #late april #print sales


How Katie Porter's book tour became part of her quasi-national Senate campaign

Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
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iRobot's Roomba 694 drops back to $180, plus the rest of the week's best tech deals

Two factors had an effect on the deals we saw this week: spring sales and early Mother's Day promotions. Even if you don't need a gift for a mom or it's still cold (or weirdly summery hot) where you are, you can snag a decent price on some of our recommended tech. Like our top budget robot... Continue reading at Engadget

[ Engadget | 2023-04-28 18:00:16 UTC ]
More news stories like this | News stories tagged with: #wireless headset #holding firm #buying advice #$40 savings #follow @engadgetdeals #ebooks #kindle


Print Book Sales Fell 3.4% Last Week

Declines in adult nonfiction and both juvenile categories offset gains in the adult fiction and young adult categories, leading to a 3.4% decline in unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult nonfiction #adult fiction #4% decline #print books


Right to Read Act Revived In Effort to Support Librarians and School Libraries

Among its provisions, the bill would ensure all U.S. students have access to a school library staffed by a certified school librarian and would extend liability protections to teachers and school librarians. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #school librarians


Lit Agent Sees 'No Shrinking Back' on DEI

Jevon Bolden, an activist for agents and authors of color, praises religion publishers' DEI intentions, then prods them for progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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BBC releases first images of Ncuti Gatwa and Millie Gibson in Doctor Who

Pair who play Doctor and companion don 60s-style outfits in photos from upcoming seriesThe first images of Ncuti Gatwa and Millie Gibson travelling back to the 1960s in Doctor Who have been released by the BBC.Gatwa, a star of Sex Education, will play the Doctor, with Gibson, a Coronation Street... Continue reading at The Guardian

[ The Guardian | 2023-04-20 17:52:11 UTC ]
More news stories like this | News stories tagged with: #sex education #science fiction


Print Book Sales Plummet 27% Compared to Easter Week 2022

With Easter falling one week later than in 2022, unit sales or print books tumbled 27% last week. Sales in all categories were down. Year-to-date sales through April 15, 2023, were 1.9% behind the comparable period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #easter falling