Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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When I saw the trailer for Winnie-the-Pooh: Blood and Honey, I thought we’d reached the nadir of public domain-enabled re-imaginings, but it turns out, it can get much, much more horrifying than a low-budget slasher. Like a picture book in which the beloved bear must face a school shooter.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-30 16:28:26 UTC ]
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With only the adult fiction category posting an increase, unit sales of print books fell 5.7% last week compared to May 21, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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A free-speech organization and the country’s largest book publisher said the district violated the First Amendment and the equal protection clause. Continue reading at The New York Times
[ The New York Times | 2023-05-17 17:45:29 UTC ]
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PEN America and publisher Penguin Random House filed a law suit today against a school district for book bans. Continue reading at Book Riot
[ Book Riot | 2023-05-17 16:28:56 UTC ]
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PEN officials called the suit a "first-of-its-kind challenge to unlawful censorship," bringing together concerned parents, authors, and a major publisher. "Censorship, in the form of book bans like those enacted by Escambia County, are a direct threat to democracy and our Constitutional rights,"... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek
[ AdWeek | 2023-05-15 06:00:00 UTC ]
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A Saskatchewan First Nations woman's story about her father's residential school experience has won the world's top journalism award. Continue reading at CBC
[ CBC | 2023-05-08 23:02:08 UTC ]
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This afternoon, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for General Nonfiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor will gain entry to a very exclusive... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-08 14:30:42 UTC ]
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On Monday, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for Fiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor (if there is to be one; see 2012) will gain entry to […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-05 14:30:48 UTC ]
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A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
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Unit sales of print books fell 2.7% last week compared to the week ended April 30, 2022. For the second consecutive week, higher sales in the adult fiction and young adult categories were offset by declines in adult nonfiction and children's segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market. The post Post-Easter US Print Sales Up 5 Percent in Late April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-02 13:43:54 UTC ]
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Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
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Two factors had an effect on the deals we saw this week: spring sales and early Mother's Day promotions. Even if you don't need a gift for a mom or it's still cold (or weirdly summery hot) where you are, you can snag a decent price on some of our recommended tech. Like our top budget robot... Continue reading at Engadget
[ Engadget | 2023-04-28 18:00:16 UTC ]
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Among its provisions, the bill would ensure all U.S. students have access to a school library staffed by a certified school librarian and would extend liability protections to teachers and school librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
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Declines in adult nonfiction and both juvenile categories offset gains in the adult fiction and young adult categories, leading to a 3.4% decline in unit sales of print books last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
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Jevon Bolden, an activist for agents and authors of color, praises religion publishers' DEI intentions, then prods them for progress. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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