Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with:
#digital readers
#digital editions
#highly engaged
The School Library Data Group (SLDG), a sub-group of the Great School Libraries Campaign, has received a grant from the Foyle Foundation to undertake a major survey of UK school library provision. Continue reading at The Bookseller
[ The Bookseller | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#school libraries
#major survey
While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#making strides
#fake news
#sport committee
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social video
Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian
[ The Guardian | 2018-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#restore trust
#brexit referendum
Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
More news stories like this |
With an eye to 2023, when Italy will be Frankfurt's Guest of Honor, a new, expanded exhibition space is being inaugurated. And the book fair will be surveying publishers on issues around artificial intelligence. The post Frankfurt Notes: Italy Sending 249 Publishers; AI Survey at the Buchmesse... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurt notes
#book fair
#artificial intelligence
Fashioned into everything from clothing to furniture, Hawaii’s exotic, native woods are showing their rich patterns and their versatility during a free exhibit in Honolulu. Designers from across the state and beyond are showcasing their creations at Hawaii's Woodshow, which runs through Sunday.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-05 00:00:00 UTC ]
More news stories like this |
In director-level sales and marketing positions, men still take home more than women. But this year, female audience developers and account executives/content marketing professionals are out-earning their male counterparts and in some instances, are taking home thousands more. Last year's... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lucrative area
#numbers show
#top publisher
The Tokyo-based house, which was the original publisher of Marie Kondo’s 'The Life-Changing Magic of Tidying Up', is pushing two new titles in the U.S. and abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original publisher
#marie kondo
#life-changing magic
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email newsletter
#real world
With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry professionals
#white papers
Higher sales, strong fall lists, and the addition of many first-time bookselling attendees combined to make this year's NEIBA trade show particularly strong. These turbulent political times also set the tone for many of the conversations and educational sessions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high energy
#higher sales
#educational sessions
Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
More news stories like this |
Facebook is the top social media platform used by book buyers in Canada, according to a new report on social media use by book buyers from BookNet Canada. YouTube is second. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booknet canada
#book buyers
Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad breaks
#app users
#produce revenue
#monetization options
Chinese institutions are leading the world in rapid growth of high-quality research outputs, the newly published Nature Index 2018 Rising Stars supplement has found. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rapid growth
TV rights in Heather Morris’ bestselling novel The Tattooist of Auschwitz have been snapped up by Synchronicity Films for a multi-part, high-end international drama series. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv drama
#tv rights
#heather morris
Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolls
#moving forward
Japanese author Haruki Murakami has said said he doesn't want to be considered for the New Academy Prize, a Swedish literary award established as an alternative to the Nobel Prize for literature. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study finds
#academy prize
#nobel prize